All the best Black Friday fashion and clothing sales worth bookmarking

Black Friday is approaching and we’re gearing up here at Bazaar to fill any gaps in our wardrobes.



a woman talking on a cell phone: We've listed all the best Black Friday fashion deals and clothing sales to look out for - from luxury designer discounts to high street brand promotions.


© Edward Berthelot
We’ve listed all the best Black Friday fashion deals and clothing sales to look out for – from luxury designer discounts to high street brand promotions.

Once an eye-roll inducing affair that conjured up images of supermarket-goers fighting over wide-screen TVs, Black Friday is now in every fashion brand’s annual calendar. And, yes, that includes the luxury market.

In fact, Black Friday has now overtaken Boxing Day as the biggest sale of the year. Which is convenient, to say the least, because it just so happens to be the perfect time to shop for Christmas gifts, as well as festive evening wear.

Black Friday doesn’t have to be all about newness, however, this is a great time to invest in forever pieces (think trench coats, black boots and denim) that will go the distance. Or, if you’re really committed to sustainability, shop Selfridges’ Project Earth edit on Black Friday for your pick of discounted eco-friendly fashion, second-hand and up-cycled items.

However, if this year’s events or the thought of underwhelming Christmas and NYE plans are getting you down, you can definitely justify treating yourself to a new party dress for those smaller-than-usual gatherings.

Wish-lists at the ready. Keep scrolling to the best Black Friday fashion deals and clothing sales to bookmark ahead of November:

Net-a-Porter’s Black Friday Clothing Sale

Last year was the first time Net-a-Porter officially took part in Black Friday, and the luxury e-tailer certainly started with a bang. Customers could get a generous 30 per cent off everything in the brand’s seasonal edit. And, we can assure you, it was packed with new season items from the likes of Victoria Beckham, Rejina Pyo, Max Mara, Marni and Jimmy Choo. Here’s what on our wish list for autumn/winter 2020:

Find out more details about Net-a-porter’s Black Friday 2020 sale here.

Farfetch’s Black Friday Clothing Sale

Farfetch did things a little differently to Net-a-Porter; offering customers an extra 30 per cent off clearance lines instead. So, while you couldn’t shop discounted new-in pieces, you can find some incredible prices on old-season stock. All you need to do was enter the promotional code ‘FFX30’ at the checkout and your basket total will drop.

Be aware, though, while designers like The Row, Saint Laurent, Prada and Balenciaga featured in the sale (discounted by up to 40 per cent), the extra Black Friday promotion was not applicable to any of these items.

Selfridges’ Black Friday Clothing Sale

Selfridges doesn’t technically take part in Black Friday, but launches a ‘Christmas Come Early’ event over the same weekend every year. The deal is usually the same: 20 per cent off full-price designer fashion. Last year, the department store sent out a promotional code ‘SELFCCE’ on the Wednesday morning, giving customers until midnight on Cyber Monday to shop the discounts.

A few big brands were excluded (see the list here), but it was applicable on luxury labels like Rejina Pyo, Roksanda and Alessandra Rich, as well as mid-range brands including Kitri, Ganni, Rixo, Reformation and high-street stores such as Topshop, Karen Millen and Whistles.

We’re keen to see whether the department store’s recently launch Project Earth edit will be included in this year’s promotions.

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Monica Vinader’s Black Friday Jewellery Sale

Last year Monica Vinader started its Black Friday sale five days early, on a Sunday, and gave customers until Tuesday 3 December to shop its incredible offers. You could get 30 per cent off everything full price on the site, and there were daily deals of up to 40 per cent off dropping on selected lines throughout the week.

Appealing to women of all ages, the brand’s beautiful jewellery is ideal for Christmas gifting; so start planning your presents now ahead of 27 November. On our wish list? The green onyx Siren earrings, loved – and worn a lot – by the Duchess of Cambridge.

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Missoma’s Black Friday Jewellery Sale

Missoma’s Black Friday sale has been a massive success for the past four years, the traffic shutting down the site at one point.

The jewellery brand is one of the few that actually ‘gives back’ on Black Friday. For the past two years, it’s teamed up with women’s environmental charity Tree Sisters to ensure one tree was planted for every order made. The aim was to offset the brand’s carbon footprint, as major shopping events inevitably have a hefty environmental impact.

Missoma was equally as generous to its customers on Black Friday, discounting everything on the site by 25 per cent.

Find out more details about Missoma’s Black Friday sale here.

The Outnet’s Black Friday Sale

The Outnet launched a huge clearance sale ahead of Black Friday last year. Customers could get up to 85 per cent off designers including Givenchy, The Row, Tom Ford and Victoria Beckham. Towards the end of the sale, The Outnet dropped a promotional code for an extra 15 per cent off reduced items – all you had to was type the words ‘FINAL’ in at the checkout.

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When is Black Friday?

Black Friday always falls on the fourth weekend of November which, this year, is the 27th.

What is Black Friday?

So, what exactly is Black Friday? Well, it’s fairly new to the UK. The annual sale originated in America and only travelled across the pond in 2010. It’s grown in popularity ever since, with both luxury and high street brands now taking part. In fact, if 2019 is anything to go by, Black Friday has overtaken Boxing Day as the biggest retail event of the year.

It does make sense, since a pre-Christmas sale is far more helpful to consumers. It’s ideal for party dress shopping and gifting (no one wants to see their thoughtful gift slapped with a red clearance sticker a mere day after they’ve gifted it).

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