Whether you want to support local businesses or find brands that share your core values, where you spend your dollars matter and Nordstrom has just made supporting Black-owned beauty businesses easier with the launch of its new Inclusive Beauty online shopping category.
“Check out these need-to-know Black-founded beauty brands that we’re proud to have in the Nordstrom family,” the company writes on the landing page. Among the offerings in the new category is popular clean and naturally derived haircare line Briogeo; MANTL, which is co-owned by Queer Eye’s Karamo Brown; Epara skincare and makeup from Beauty Bakerie. You can shop edge styling tools from Baby Tress, hair oil from Bomba Curls, and vitamin C eye cream from Beauty Stat too!
The Inclusive Beauty section also contains products from lines with a wide range of shades to match all complexions, like MAC, Estée Lauder, NARS, and Lancôme, as well as hair products from lines like Oribe and Aveda and accessories like silk pillowcases, hair wraps, and Beauty Blenders.
Nordstrom isn’t alone in creating a special section to spotlight Black-owned brands. Target has also created a section to feature Black-owned or founded businesses, and it includes everything from coffee to toys to lipstick and personal care. The megachain also created a badge to make finding Black-owned beauty lines easy as you shop their site.
Holiday shopping is just around the corner, so if making a difference with your spendings and supporting small Black-owned and founded businesses is important to you (and it should be!), you can check off your list — and even treat yourself — with these brands:
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