Ten days are coming up in Dallas that could make a huge difference for “nonessential” retailers forced to temporarily close last spring and for a nonprofit that’s been helping victims of family violence since 1978.
Retailers are trying to make up lost sales and salvage a year that brought new challenges to operating a store. About 550 retail locations in the Dallas area have signed up to be part of the Partners Card, about 100 fewer than last year.
At the same time, The Family Place, a program that benefits victims of family violence, is counting on the Partners Card, its largest annual fundraiser, to bring in $1 million again this year.
The Partners Card costs $75 and gives card holders a 20% discount starting Oct. 30 through Nov. 8 at the participating stores, many of which are local retailers such as Stanley Korshak, BabyBliss, Saint Bernard, Christy M Boutique, Eiseman Jewels and Nicholson-Hardie Garden Center. The list includes several national chains, including Nike, Orvis, Tumi and Vineyard Vines.
The discount card, which has been around for 28 years, has evolved with consumers. The card is now also available online and accessible on a mobile phone with a searchable list and a map that pops up nearby locations.
It’s not just the store owners who benefit, said Paige Flink, CEO and creator of the Partners Card. Many of their employees earn commissions on sales, and their incomes have been hurt this year too, she said.
“We know it’s the biggest week for many stores, even bigger than Christmas,” she said. But because fewer locations are participating this year, Flink admits she’s a little worried about card sales, which range from 10,000 to 15,000 a year.
Volunteers sell cards to their friends, but most cards are sold by the retailers, she said.
“The Partners Card is a Dallas traditional every year around Halloween,” said Joanne Teichman, managing director of Ylang 23. “And it brings awareness of domestic violence, and this year, there’s more of a need for what the Family Place does.”
The jewelry store in the Plaza at Preston Center is a longtime Partners Card retailer and springs for a billboard on the Dallas North Tollway every year to promote it.