Ariana Grande Channels 1960s Fashion Icons in Empowering New Music Video for ‘Positions’

Ariana Grande is channeling fashion icons like Brigitte Bardot and Jacqueline Kennedy Onassis as she takes on the many different roles of 1960s feminists in an empowering music video for her new single “Positions.”

On Wednesday, the singer, 27, posted a series of Instagram photos showing off her ’60s-inspired glam and eight different retro looks she wore throughout the 3-minute video.

Ariana Grande/Instagram

Ariana Grande/Instagram

“what’s your favorite look from the positions video ? styled by @mimicuttrell 🤍 lmk and vote for Biden,” Grande captioned the post.

In the photos, the “7 Rings” singer is sporting a black peplum dress, a bright yellow skirt suit, a corset apron, Mod-inspired stud earrings, a thick white headband, a pillbox hat and, of course, her signature winged eyeliner.

Ariana Grande/Instagram

RELATED: Ariana Grande Fans Think She Threw Shade at Her Ex Pete Davidson on New Song ‘Positions’

“I love them all, can’t choose,” one person wrote in the comment section. “Umm all of them!! @mimicuttrell DID that!! The 60s/presidential glam styling suits you so well 😍”

Ariana Grande/Instagram

Ariana Grande/Instagram

The video depicts Grande as the President of the United States, effortlessly balancing her personal life with her professional one. And from the outfits, to the hair and makeup, to the accessories, the star and her stylist, Mimi Cuttrell, perfectly captured an era marked by second wave of feminism.

Ariana Grande/Instagram

Earlier this month, Grande teased her upcoming album on Instagram with a cryptic video of herself typing the word “positions” on a keyboard.

Grande later launched two countdowns on her official website, which fans presume are for her new single and a full album. According to the two clocks, the single will arrive on Oct. 23 while the album will drop just in time for Halloween on Oct. 30.

The LP will be Grande’s sixth studio album, following 2019’s Thank U, Next.

RELATED: Ariana Grande Says She’s ‘Taken a Step Back’ from Talking About Her Love Life Online

She initially teased the new music in a tweet that read, “I can’t wait to give you my album this month.”

Grande’s upcoming album has a tough act to follow, with Thank U, Next breaking multiple streaming records upon release.

Ariana Grande/Instagram

The album’s title track and “7 Rings” both debuted atop the Billboard Hot 100 and “Break Up with Your Girlfriend, I’m Bored” followed suit on the day of the album’s release.

The “Sweetener” singer scored four Grammy nominations for her work on Thank U, Next. The album itself was nominated for album of the year and best pop vocal album at the 62nd Annual Grammy Awards, while its single “7 Rings” was nominated for record of the year and best pop solo performance.

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Post Malone Channels ‘Rockstar’ Style With New Sunglasses Launch

Post Malone has re-teamed with Nineties sportswear brand Arnette on the release of two new pairs of glasses, each inspired by the singer’s risk-taking style and sense of adventure.

The Post Malone + Arnette Signature Collection introduced its latest designs this week: a pair of bold, eco-friendly sunglasses and a classic optical frame.

The singer worked closely with Arnette on the collaboration, from choosing the silhouettes to coming up with the color palette. Malone also ensured that the styles were sustainable. The frames are made of what Arnette calls a “bio-based” acetate, using a minimum of 50% renewable sources. The company also worked to employ production processes that would reduce the release of harmful emissions, while making sure to conserve energy throughout the process as well. Each pair of frames is also packed in eco-friendly packaging.

Malone posted a photo of himself rocking the new sunglasses in a “Blood Red” colorway on Instagram this week. The angular, square-shaped frames are etched with the Arnette logo on the outer temples and temple tips, while a gold-plated Post Malone logo and an exposed wire-stitching runs along the inside of the frames.

The sunglasses are available in a number of fashion-forward colors, from “Blue Jeans” and “Deep Forest,” to a high-impact “Purple Haze” colorway and the classic all-black “Blackout” (which Malone sports in the accompanying ad campaign).

The second pair of frames in the new release is the “Kokor” optical frame, which is available in both a striped tortoiseshell-inspired design as well as transparent colorways. The glasses can be worn on their own for a bookish look, or swapped out with prescription lenses (not included) to wear as an everyday pair of specs.

This is the latest release from Malone’s partnership with Arnette, which launched last fall. “Being involved throughout the whole process of this collection was really something I enjoyed,” the singer says in a press release. “I hope everybody likes the glasses as much as I do.”

Post Malone + Arnette Collection, $94+, available at Sunglass Hut

The new Post Malone + Arnette designs are available now on Pricing starts at $94 for the collection, which is designed for unisex wear.

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Influencers’ next frontier: their own live shopping channels

Carla Stevenné’s first live stream terrified her. As part of Amazon Live’s influencer beta group, she needed to find stuff to sell, and she needed to figure out how to fill her allotted hour. She had never tried to hawk products live before, let alone fill 60 minutes talking to herself and a camera. She looked around her house. A few things stood out: a waterproof Bluetooth speaker, Crest 3D Whitestrips, and a Bluetooth karaoke machine.

“I’m looking at the time, I was 15 minutes in, [and] I’m like, ‘O. M. G., 45 more minutes to get to an hour — I do not know how I’m going to do this.’” she says.

Almost no one tuned into Stevenné’s first stream, but now, more than 200 streams later, she says an hour is nowhere near as daunting, and hundreds of people can tune in at a time.

2020 has been the year of live shopping for US tech companies. Amazon launched Amazon Live for influencers in July, and Instagram and Facebook launched live shopping features in August. Google’s R&D division, Area 21, also launched Shoploop, which isn’t live but offers shoppable stories, and smaller startups continued their efforts to make live shopping not just a thing, but the future of retail. On every platform, it ends up looking like a modern twist on QVC — but with influencers instead of celebrities, and those influencers getting a cut of the sales.

Carla Stevenné showed off beauty products on a recent live stream.

There’s good reason for tech companies to believe live shopping could be big in the US: it’s already massive in China. In March, 60 million people tuned into shopping live streams, an increase of 126 million compared to last June, according to a report published by the China Internet Network Information Center. Even Kim Kardashian West partnered with a prolific Chinese influencer on a live shopping stream and reportedly sold 15,000 bottles of perfume almost instantly.

“Live shopping is this really fantastic one-two punch of discovery and consideration in one-go, and it naturally is a medium that lends itself to entertainment, so shopping as entertainment,” says Layla Amjadi, Instagram’s product lead for shopping. “You get to not only discover that product but then you get to hear about it, you get to see it in motion, see it in action.”

Plus, with a pandemic shutting down retail storefronts, the transition to online shopping has only intensified. Live shopping could become a tenet of retail, especially when coupled with the reach and enthusiasm of influencers.

Hélène Heath shows mascara in one of her Shoploop videos.

Amjadi says that 40,000 people tuned in when makeup YouTuber Nikita Dragun hosted a live shopping event on Instagram. Five thousand items were added to shopping carts throughout the segment, she says. And the sales were all a boon for Dragun since she only sold her own branded products.

“There’s a lot of latent demand for discovering brands and products from the people that you

Benefits of Getting a Product on Home Shopping Channels

Getting a product on QVC (or getting a product on HSN or other home shopping networks) is a goal for many companies and / or inventors. In fact, for many companies or products, it's one of the biggest steps they can take.

But why is this so? Especially in this day and age of mass media and websites, where something like television is seemingly diminished. Why is it such an overriding goal to be on home shopping channels?

The answers are several, and I'll go over a few huge benefits to getting your product on TV.

The first benefit, obviously, is massive exposure. QVC, HSN, and other home shopping networks comprise some of the largest television networks on the planet, and have an eager, enthusiastic audience. While much commercial television has seen a steep decline over the past decade, the home shopping networks remain both relevant and strong. Their audiences have favorite hosts, favorite product types, and are regular viewers. And most importantly, they have money to spend.

The second benefit is a huge influx of sales. This huge audience that the home shopping networks command is an audience that buys. Hundreds or (even thousands) of sales per segment are quite common. In fact, there's no single sales tool quite as effective as a slot on a home shopping channel (plus, don't forget that all the home shopping networks have massive websites as well, and do online marketing quite well – I just got a " check out these offers "e-mail from QVC as I'm typing this.)

Another side benefit to all of this exposure is being seen by specific, important people – like buyers for chains. Don't think for one minute that buyers from retail chains aren't watching home shopping channels. They are watching, and this often gives them insight on not only new products, but also what type of products audiences respond to best. Getting your product into a retail chain can be hard, but if you are on QVC (et al) first, it becomes a lot easier.

So we have exposure and sales, the two most important aspects to most companies. What else is there? How about a chance to hone your own sales skills and pitch? When YOU are on camera, you are doing the selling (with help from the host, of course). But this really lets you show your sales chops, and your enthusiasm for your product. I realize not everyone will embrace this part, but for a certain type of entrepreneur, this kind of selling can be invaluable.

To wrap this up, the simple premise is this: Getting a product on TV can be richly rewarding, in more ways than one.

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