Global Fast Fashion Market with Focus on The United States 2020-2024 with Impact Analysis of COVID-19

DUBLIN, Oct. 27, 2020 /PRNewswire/ — The “Global Fast Fashion Market with Focus on The United States: Size and Forecasts with Impact Analysis of COVID-19 (2020-2024)” report has been added to ResearchAndMarkets.com’s offering.

Fast fashion is the delivering of latest runway trends but at a minimal pricing and low maintenance cost; thus having a mass appeal. In the other words, fast fashion refers to the ability to capture the latest fashion trends and bring them to the public as quickly as fast food. The fast fashion has risen from ‘out-of-the-box’ thinking that departs from convention, which includes a shift from planned production to quick response production, shift from local business to global business, a shift from following trends to leading trends, and a shift from media-centric marketing to spatial marketing. The major advantages of fast fashion are short production time, more styles and lower quantities. The disadvantages of fast fashion are an imitation of original products and false price notion.

The global fast fashion market has increased at a significant CAGR during the years 2015-2019 and projections are made that the market would rise in the next four years i.e. 2020-2024 at a healthy rate. The fast fashion market is expected to increase due to growth in media development, an increase in expenditure on fast fashion, growing youth population and growth of emerging economies. Yet the market faces some challenges such as a decline in spending on apparel, inventory management, perishable and volatile demand.

The COVID-19 pandemic is expected to be a headwind for the fast fashion market all through 2020. People are restricted at their homes practicing social distancing and keeping Covid-19 at bay and as such have no places to go to for recreation. Hence, dampened demand for fast fashion products. The situation is expected to normalize by next year with vaccine arrival and improvement in consumer confidence. Furthermore, the application of sustainable materials in fast fashion clothing is anticipated to surge, casting a positive impact in the approaching years.

This report provides an in-depth analysis of the global fast fashion market by value and by volume The report provides a regional analysis of the fast fashion market of the United States. Growth of the overall global fast fashion market has also been forecasted for the period 2020-2024, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

The competition in the global Fast Fashion market is dominated by the four big players, Zara, H&M, Gap, Inc. and Uniqlo. Further, key players of the fast fashion market Zara, H&M, Uniqlo and Gap, Inc. are also profiled with their financial information and respective business strategies.

Key Topics Covered:

1. Executive Summary

2. Introduction
2.1 Apparel Industry: An Overview
2.1.1 Segmentation of Apparel Industry: Gender, Fashion Trend and Product Type
2.1.2 Industry Supply Chain
2.2 Fast Fashion: An Overview
2.2.1 Fast Fashion Strategies
2.2.2 Advantages & Disadvantages of Fast Fashion
2.2.3 Perspectives in Fast Fashion
2.2.4 Fast Fashion Brands v/s Luxury

The race schools face to make up TXHSFB games affected by COVID-19

On a normal fall Monday evening, Nevada Community coach Dustin Blann’s television would be tuned into ESPN’s Monday Night Football.

“But obviously that won’t be in the plans this following Monday,” Blann said.

Instead, Blann will be coaching in his own high school football game against Quinlan Ford, a Monday night anomaly amidst a year that has been anything but normal. The thing that makes Community’s schedule even more abnormal? That Monday game will happen five days after Wednesday’s game against Wills Point — two games sandwiched in a stretch that includes four games in 17 days.

It’s a race to fit in as many games before the regular season deadline and make up for games that were previously postponed or canceled due to the COVID-19 pandemic. It’s a situation multiple districts, including 7-6A, are electing to use.

It’s different and it’s difficult, coaches involved will tell you, but at the very least it gives them and their players a chance to play and prove their worth.

“The last thing you want to do is have it taken out of their hands,” said Blann, who is in his first year as Nevada Community’s head coach. “You want to give them every opportunity to get out there and earn a playoff spot, especially these seniors. They’re not going to get this opportunity back.”

Having the chance to play wasn’t a guarantee. In Community’s district, six-team 6-4A Division II, the executive committee decided twice to rule game cancelations as no contests rather than forfeits, opening the door for those games to be made up later on.

That means all six teams played last Thursday and all six teams will play Wednesday, allowing Community and Wills Point to fit in four games before the Nov. 7 district certification deadline. UIL rules allow for games to be played once every five days. It’s a “hurricane-style” schedule that’s often only used in the most adverse situations, like a natural disaster or a pandemic, in this case.

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The quick turnaround can be tough. There is less time for game reviews and recovery. The same goes for preparation for a team’s next opponent. These days, it’s about making sure players aren’t overwhelmed with game plans — “you better have something you can hang your hat on,” Blann said — and making sure players take care of themselves.

“We’re talking about making sure they’re eating right, getting enough sleep and pounding the vitamin C,” Blann said.

Four teams, including Community and Sunnyvale, will only be able to play four of their five district games, making for some unique tiebreaker scenarios. In 6-4A Division II, for example, there are multiple tiers to deciding playoff seeding, starting with winning percentage and progressing down toward head-to-head performance, records and point totals between common opponents.

“It’s convoluted,” said Sunnyvale head coach John Settle, whose team sits in fourth place in the

First Response Pregnancy Test Survey Reveals Women Are Putting Off Having Children Due to Increased Uncertainty During COVID-19

OB/GYN Mary Jane Minkin, M.D. offers advice to address pregnancy anxieties

According to a new First Response survey about the current family planning goals of 3,000 US women aged 18-35, nearly 20% say they’re uncertain of their trying to conceive (TTC) plans while 38% are intentionally putting off conceiving during the pandemic due to anxiety and stress. Mary Jane Minkin, Clinical Professor of Obstetrics & Gynecology at Yale Medical School tells women to follow simple safety measures when considering getting pregnant during this unprecedented time.

“Women are understandably facing a lot of anxiety when considering their family planning journey and many are waiting for a vaccine before starting or growing their family,” says Minkin. “However, if the time is right to have a baby, go ahead and book an appointment with a medical provider, take extra precautions, utilize telehealth appointments, and implement precautions based on the advice from healthcare providers.”

Dr. Minkin offers the following advice to address pregnancy related anxieties:

  1. Book a preconception appointment. OB-GYN’s, doctors, and nurse practitioners are available via phone and in person to answer all questions and health concerns. If you need help finding a healthcare provider, contact your nearest hospital clinic, community health center external icon, or health department. Medical visits can also be handled virtually by scheduling a telehealth appointment, which can be helpful to address any questions you may have.

  2. When unsure, take a pregnancy test. Stress and anxiety can trigger symptoms that mimic those of pregnancy, like morning sickness, food cravings, mood swings, and fatigue – so the best way to know if pregnant is to use a reliable pregnancy test like First Response Early Result so you don’t need to leave the house until COVID-19 settles down. A test can be revealing up to six days before a missed period. Be sure to call your doctor right away if the test is positive to put a proper plan of action in place.

  3. Be wary of listening to friends or relying on Dr. Google. While the experiences of others or the internet can hold insights, when it comes to making important personal health decisions make sure to consult a medical professional to confirm whether what you’ve been told or read is really true. Other reliable online sources include ACOG.org, CDC.gov, and WHO.int.

  4. Stay current on all vaccines. Pregnancy can alter the immune system and lead to an increased risk of respiratory infections. A flu shot can help mom and baby by causing the body to create protective antibodies (proteins produced by the body to fight off diseases.) The whooping cough (Tdap) vaccine will help protect your baby against whooping cough, which can mimic symptoms of COVID-19.

  5. Maintain overall health. Make sure to have at least a 30-day supply of the medicines you need on hand, stop smoking, eat healthy foods and supplement with folic acid. Try an easy to take pre-natal vitamin like the vitafusion gummy vitamin. It is also important to avoid alcohol and limit caffeine intake

North America Smart Clothing Market Forecast to 2027 – COVID-19 Impact and Regional Analysis By Type, Product, Connectivity, and End User

NEW YORK, Oct. 27, 2020 /PRNewswire/ — The smart clothing market in North America is expected to grow from US$ 491.84 million in 2019 to US$ 2,438.87 million by 2027; it is estimated to grow at a CAGR of 22.5% from 2020 to 2027.

Read the full report: https://www.reportlinker.com/p05978912/?utm_source=PRN

Increase in demand for smart upper wear, such as smart shirts, jackets, and vests, is creating growth opportunities for the North America smart clothing market.A smart shirt can provide biometric data, such as heart rate, respiratory rate, and muscle activity, which are used professionally to optimize performance and workout plans.

Data is captured and sent to all the companion apps, providing insights on a variety of sporty metrics, including intensity and recovery, calories burned, and fatigue level, and quality of sleep.Hence, increasing use of smart upper wear in various end-use industries, such as healthcare, military, sports, and defense, is driving the growth of the market in North America.

Furthermore, increasing trend of smart clothing in fashion industry is expected to positively influence the smart clothing market in North America.

Based on end user, the healthcare segment led the smart clothing market in North America in 2019.The growing development in sensor technology is enhancing the acceptance of smart clothing technology across the healthcare sector.

Several market players are focusing strongly on developing smart clothing products, specifically for healthcare and medical applications.Primary smart clothing applications in the healthcare sector include telemedicine, life belt, and life jackets.

All these applications are integrated with sensors for sensing and measuring heart rate, blood pressure, as well as for monitoring toxic gases, and many more.For example, smart shirts are integrated with conductive fiber grid and sensors (ECG) to measure human heart rhythms and respiration.

Smart textiles can quickly and efficiently track chronic diseases or conditions, help the aging population, and make hospital patients more comfortable at the time of treatment to increase health insights at reduced costs. All these applications of smart clothing are fueling the growth of the smart clothing market in North America.

The outbreak of COVID-19 has hampered the economic stability in North America.In North America, so far, the US is the worst hit country due to spread of the virus as the number of cases keeps increasing.

In order to control the situation, the governments across North America imposed travel bans, factories and businesses shutdowns, and lockdowns which affected the projected revenue generation and growth opportunities in North America.Meanwhile, the rising number of cases of coronavirus continue to negatively impact the production, distribution, and supply chain operations for smart clothing market across North America.

Furthermore, the service sector had witnessed significant impact of the global pandemic owing to decline in services along with laying off of employees across different service verticals across distribution channels, such as retailers, suppliers, distributors, and delivery providers. The retailers and brands are facing various short-term challenges regarding health and safety, supply chain, labor force, cash flow, consumer demand, and marketing.

The overall

Couple celebrates 70th wedding anniversary after overcoming COVID-19

A Pittsburgh-area couple celebrated their 70th wedding anniversary after they both beat COVID-19, the respiratory illness caused by the novel coronavirus.

Steve and Marie Orlando, ages 92 and 89, respectively, got married on Sept. 2, 1950, in Pittsburgh, just one year after meeting when Steve played on the same sandlot football team as Marie’s brother.

When they wed, Marie had just graduated from high school the prior year and Steve had just ended two years of duty in the U.S. Army.

PHOTO: Steve and Marie Orlando, of Pennsylvania, celebrated their 70th wedding anniversary after they both beat COVID-19. (Janet Bartley)PHOTO: Steve and Marie Orlando, of Pennsylvania, celebrated their 70th wedding anniversary after they both beat COVID-19. (Janet Bartley)

PHOTO: Steve and Marie Orlando, of Pennsylvania, celebrated their 70th wedding anniversary after they both beat COVID-19. (Janet Bartley)

The couple, who settled in a Pittsburgh suburb, had plans to celebrate their 70th anniversary this year with their six children, 15 grandchildren and 20 great-grandchildren, but the coronavirus pandemic threw off their plans.

MORE: Husband holds sign for wife outside nursing home on 67th anniversary after they ban visitors due to coronavirus

The Orlandos, who live close to four of their children, isolated themselves in the home they’ve shared for more than 30 years beginning in March, when the pandemic began to spread in the U.S.

PHOTO: In this screen grab taken from a video, Steve and Marie Orlando celebrate their 70th wedding anniversary. (WTAE)PHOTO: In this screen grab taken from a video, Steve and Marie Orlando celebrate their 70th wedding anniversary. (WTAE)

PHOTO: In this screen grab taken from a video, Steve and Marie Orlando celebrate their 70th wedding anniversary. (WTAE)

“We were stuck in the house,” Marie told “Good Morning America.” “Our daughters would go shopping for us and cook for us and leave things [at the door].”

When Marie had to go in the hospital in July for a heart valve replacement surgery, one of the Orlandos’ daughters, Janet Bartley, went with her.

They later both tested positive for coronavirus, along with Steve and Bartley’s family as well.

“It was our worst fear that they would get it,” Bartley said. “And then we all did.”

PHOTO: Steve and Marie Orlando, of Pennsylvania, celebrated their 70th wedding anniversary after they both beat COVID-19. (Janet Bartley)PHOTO: Steve and Marie Orlando, of Pennsylvania, celebrated their 70th wedding anniversary after they both beat COVID-19. (Janet Bartley)

PHOTO: Steve and Marie Orlando, of Pennsylvania, celebrated their 70th wedding anniversary after they both beat COVID-19. (Janet Bartley)

Steve was hospitalized for two days due to dehydration but otherwise all family members, including Marie, had mild symptoms and were able to recover, a miracle given the Orlandos’ age, according to the family. People age 60 and older are at high risk of complications from COVID-19, according to the U.S. Centers for Disease Control and Prevention (CDC).

MORE: 106-year-old believed to be oldest COVID-19 survivor

“Thank God we got through it for our age,” said Marie. “I just feel sorry for a lot of people our age who didn’t make it.”

Because they were still recovering from the virus, the Orlandos had to wait until more than one month after their anniversary to celebrate.

Steve, a plumber, and Marie, a homemaker, were celebrated last Saturday at a small party with family members.

Their six children, who live in the Pittsburgh area as well as Florida and Texas, credit their parents with showing them what it takes to have a long and happy marriage.

PHOTO: Steve and Marie Orlando, of Pennsylvania, celebrated their 70th wedding anniversary after they both beat COVID-19. (Janet Bartley)PHOTO: Steve and Marie Orlando, of Pennsylvania, celebrated their 70th wedding anniversary after they both beat COVID-19. (Janet Bartley)

PHOTO: Steve and Marie Orlando, of Pennsylvania, celebrated their 70th wedding anniversary after they both beat COVID-19. (Janet Bartley)

Impact of COVID-19 on the Global Fashion and Lifestyle Market: Revamping Shopping Experiences in Offline/ Physical Stores

DUBLIN, Oct. 27, 2020 /PRNewswire/ — The “Global Fashion and Lifestyle Market: Size & Forecasts with Impact Analysis of COVID-19 (2020-2024)” report has been added to ResearchAndMarkets.com’s offering.

The global fashion and lifestyle market can be segmented on the basis of products, gender, distribution channel and price range. Apparels, footwear, beauty products and accessories such as jewelry, handbags, watches etc. are the subcategories of the market under its product segment. Menswear and womenswear are classifications under the gender category. On the basis of distribution channel, the market can be bifurcated into online (e-commerce and fashion retailer websites) and offline (such as physical stores and shopping malls).

The global fashion and lifestyle market is projected to grow at a healthy rate through the forecast period (2020-2024). Improving purchasing capacity due to hike in personal disposable income, hike in number of smartphone users, greater preference of customers to purchase fashion accessories through online channels are some of the crucial factors driving the growth of the market. The market is also confronted by some challenges such as rapidly changing consumer preferences, high risk of inventory write off and vulnerability to technological disruptions. Efforts by fashion retailers to provide a more personalized experience, Generation Z evolving as a lucrative customer segment, innovations through technology, revamping offline shopping experiences, spike in Mergers and Acquisitions (M&A) transaction activity and the emergence of athleisure are some of the latest trends existing in the market that have been captured in this report.

The ongoing COVID-19 pandemic is leading to massive unemployment and even those who are managing to keep their jobs intact have become victims of massive job insecurity. Due to this, the incomes of people has decreased significantly. As a result, they are forced to cut down their expenses on non-essential items such as fashion products and save money for future emergencies. Furthermore, with more and more people staying at homes the demand for apparels, footwear, and accessories has dipped significantly. This is because many of them are not feeling the need to spend on these products. The current dip in the market is not due to some fundamental weakness within the industry and is only because of the black swan event- Covid-19. And as such, the demand for fashion products is estimated to normalize by next year with the launch of vaccines in the first quarter.

The report provides detailed analysis of the global fashion and lifestyle market in terms of value, growth and subsequent segments.

The report also provides a regional analysis of the fashion and lifestyle market with a focus on China. Under a competitive landscape, the online fashion and lifestyle companies (further split into generalist and specialist) have been compared on the basis of revenue and market capitalization.

Moreover, the report assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall fashion and lifestyle market has also been forecasted for the years 2020-2024, taking into

Global Mice Model Market 2019-2020 & Forecast to 2025: Cumulative Impact of COVID-19 on the $2.38 Billion Market

DUBLIN, Oct. 27, 2020 /PRNewswire/ — The “Mice Model Market Research Report by Type, by Technology, by Function, by Application – Global Forecast to 2025 – Cumulative Impact of COVID-19” report has been added to ResearchAndMarkets.com’s offering.

The Global Mice Model Market is expected to grow from USD 1,546.85 Million in 2019 to USD 2,398.31 Million by the end of 2025 at a Compound Annual Growth Rate (CAGR) of 7.58%.

Company Usability Profiles:

The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Mice Model Market including Charles River Laboratories International, Inc., Cyagen Biosciences, Envigo Ltd, GenOway S.A., Harbour Antibodies Bv, Horizon Discovery Group plc, inGenious Targeting Laboratory, Janvier Labs, Ozgene Pty Ltd, PolyGene, Taconic Biosciences, Inc., The Jackson Laboratory, TransGenic, Inc., and Vivo Bio Tech Ltd..

FPNV Positioning Matrix:

The FPNV Positioning Matrix evaluates and categorizes the vendors in the Mice Model Market on the basis of Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Competitive Strategic Window:

The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth.

Cumulative Impact of COVID-19:

COVID-19 is an incomparable global public health emergency that has affected almost every industry, so for and, the long-term effects projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlaying COVID-19 issues and potential paths forward.

The report is delivering insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecast, considering the COVID-19 impact on the market.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Mice Model Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Mice Model Market during the forecast

COVID-19 Impact: Consumers worry about holiday shipping delays as shopping moves online amid pandemic

SAN FRANCISCO (KGO) — One of the biggest challenges for shoppers this holiday season could be getting gifts to their destinations on time.

In fact, there’s already a lot of nervousness in the retail industry about whether their deliveries can keep up with demand. As we found out, they aren’t the only ones who are nervous.

Donna Bachmann counts herself as among the nervous ones. She says Federal Express lost five quilts she made last holiday season as gifts.

“We did everything. Everything we could possibly do to track, track it down,” Bachmann said.

The lost shipment left many of her friends and family disappointed.

RELATED: Coronavirus pandemic changing shoppers’ outlook on holiday spending

Thomas Webster knows that feeling too. He says gifts he bought from Victoria’s Secret, Walmart and Target all arrived to their destinations late.

“It was scheduled to be delivered on December 11. Then they changed it to the 12, the 14, the 17 and then the 20,” said Webster. He says OnTrac delivered some of those gifts as late as January.

Jon Gold is CEO of the National Retail Federation.

“A lot of retailers are telling their customers now that there could be potential delays because of that, that growth in e-commerce and the lack of capacity in the system to handle such growth,” Gold said.

The pandemic has caused a surge in online shopping which could further strain the shipping industry.

Predictions from both Salesforce and Deloitte predict online shopping will increase as much as 34 to 35% over last holiday season.

RELATED: Forget Black Friday: Retailers push for earlier holiday shopping amid COVID pandemic

However both UPS and Federal Express tell 7 On Your Side they will be prepared. Federal Express tells us it is hiring an additional 70,000 seasonal employees for what it calls the “Shipathon.” “We are warmed up and ready to go,” said a spokesperson.

UPS says it’s hiring 100,000 workers for the big rush.

It’s also predicting 1 out of 3 seasonal workers will get permanent jobs.

A data scientist from the University of Illinois predicts both shippers will handle the onslaught.

“They have the system in place already. In essence, they know what to do. They just need to scale it a little higher. I think it’s going to be okay. I don’t anticipate any problems,” said Sheldon Jacobson from the University of Illinois.

RELATED: What to look out for when holiday shopping in a pandemic

Still, retailers are urging everyone to shop early to ease their worries.

“This year we had to be pre-emptive and start ordering Christmas gifts a couple of months ago,” Thomas Webster said.

“I am concerned. You can’t stop. You have to do it,” said Bachmann.

The Postal Service has not yet announced how many employees it will be hiring. OnTrac did not get back to us.

Take a look at more stories and videos by Michael Finney and 7 On Your Side.

See more stories and videos about Building a Better Bay Area

COVID-19 pandemic to disrupt consumer holiday shopping plans, according to EY Future Consumer Index

– More than half of consumers (54%) expect to participate in sales events and 42% plan to spend less than a year ago

– 91% of those who will participate will shop for deals online

– Online shopping adoption differs across markets and categories

LONDON, Oct. 27, 2020 /PRNewswire/ — The COVID-19 pandemic has accelerated the transition to online shopping and its long-term adoption in certain product categories and markets, according to the fifth edition of the EY Future Consumer Index. More than a third (37%) of the 14,467 consumers surveyed say the pandemic will keep impacting their lives for at least another year. This rises to 43% in Europe and 66% in Japan, while consumers in India (19%) and China (18%) are noticeably more optimistic. Globally, consumer respondents believe the way they shop will change over the long-term and 39% say they will shop more online for things they used to buy in stores.

EY - Building a better working worldEY - Building a better working world
EY – Building a better working world

Online shopping adoption varies across markets and categories

The EY Future Consumer Index finds that consumers in China and, to a lesser extent, the UK are far more likely to shop online as their primary channel than those elsewhere. Those in Germany and France are less open to the idea.

Overall, respondents identified appliances and technology (53%) as a category of products they will primarily buy online, while beverages and fresh food are categories they will prefer to purchase in store.

Online grocery shopping penetration continues to be lower in most markets. But during the pandemic, 55% of consumers have bought their groceries online at least once. Of those, 42% say they are now ordering groceries online more frequently because of the COVID-19 pandemic. Looking to the future, 19% of respondents say they will primarily shop online for fresh food and 16% for non-alcoholic beverages, up from 3.4% and 1.6% respectively in 2019. This trend shows that online shopping, even in low penetration categories, is not only on the rise, but is a trend that will most likely stick post-pandemic.

The survey also notes that the categories in which consumers are most likely to buy online are also the categories in which they are most likely to value service and advice when making a purchase – technology, beauty and cosmetics, and clothing, shoes and accessories.

Andrew Cosgrove, EY Global Consumer Knowledge Leader, says:

“This points to the risk of showrooming, with consumers going to stores to touch and feel the product for the experience but then making purchases online where products might be cheaper. Retailers and consumer product companies will need to ensure they have both seamless omnichannel experience and the stock and price point needed to make the sale.”

Impact of the COVID-19 pandemic on big sales events

As a result of the COVID-19 pandemic, 40% of respondents have seen their incomes decrease and a majority (60%) are now thinking more carefully about how they spend their money. Furthermore, 41% of consumers

Women’s soccer saw massive TV ratings boost amid COVID-19

The sports calendar may have been extremely strange this year, but the National Women’s Soccer League made it work to their advantage.

The league — the highest tier of women’s soccer in the United States — saw its domestic television audience grow by nearly 500 percent this year, according to Sports Pro Media. 

NWSL deal with CBS averaged more than 383,000 viewers per game

The NWSL struck a deal with CBS for its Challenge Cup earlier this year, which had all 23 games broadcasted on CBS All Access — the network’s new streaming service. One game each week of the fall series aired live on CBS or the CBS Sports Network, too. 

The league’s Challenge Cup — a league-wide tournament held in Utah in June, which was one of the first sports to return after a nearly worldwide shutdown due to the COVID-19 pandemic — had a record 653,000 viewers watch the championship match. The fall series averaged about 383,000 viewers per game, too. 

Before the Challenge Cup, the league’s average viewership record was about 190,000 people from 2014, per Front Office Sports. 

The league saw social media mentions jump by 152 percent compared to last year, too, and overall coverage jump by 55 percent, per the report. 

Though television ratings across other major professional sports are down for a number of reasons — the NBA Finals were down 48 percent from last year, and two World Series games last week set back-to-back low viewership records — the NWSL appears to be growing, and fast.



a close up of a football field: The NWSL saw it's TV audience grow by nearly 500 percent this year. (Maddie Meyer/Getty Images)


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The NWSL saw it’s TV audience grow by nearly 500 percent this year. (Maddie Meyer/Getty Images)

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