Coupon Queen: Marketers use “big data” to target you: What are they learning about us? | Jill-cataldo

Imagine this: A popular family theme park and resort destination sends a poster in the mail. When you unfold it, it’s a calendar showing all of the days your children are off school and available to travel to the resort.

I don’t have to imagine it, as it happened to me. The poster read “Cataldo Family School Breaks,” and each day off aligned to the public school district’s calendar where we live.

Imagine the work these marketers did to create this mailer – they know we are a family with children in the target demographic, and they compared our home address to the school district in which we reside.

Then, they created a custom mailer showing every day our children had off school for the year ahead, encouraging us to hang it in our home and plan future vacations.

As much as I love to travel, even this seemed a little too invasive to me – and this incident took place five years ago. Big Data has even more marketing tricks up their sleeves these days.

Last month, I was looking online at a copper ring in a style that I liked. I ordered the ring from a jewelry site, and after it arrived, my son showed me something interesting. He has a computer tablet that is almost always connected to the Internet via our home’s wireless network.

Even though he had never searched for copper rings, many of the advertisements on the web pages he was browsing were showing copper rings – and some were showing the exact copper ring I’d purchased and the jewelry retailer I purchased it from!

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Eagles’ Zach Ertz Announces $50,000 Gift to Philly Students Learning Virtually

Philadelphia Eagles star tight end Zach Ertz announced a big gift from current and former athletes, coaches and sports owners aimed at helping Philadelphia students successfully learn virtually this school year.



Zach Ertz sitting in a field: October 4, 2020; Santa Clara, California, USA; Philadelphia Eagles tight end Zach Ertz (86) before the game against the San Francisco 49ers at Levi’s Stadium. Mandatory Credit: Kyle Terada-USA TODAY Sports


© Kyle Terada-USA TODAY Sports

October 4, 2020; Santa Clara, California, USA; Philadelphia Eagles tight end Zach Ertz (86) before the game against the San Francisco 49ers at Levi’s Stadium. Mandatory Credit: Kyle Terada-USA TODAY Sports


On Friday morning, Ertz posted a video to Twitter announcing that the Players Coalition is donating $50,000 to the Science Leadership Academy.

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The goal of the gift is to bridge the digital divide while supplying tools for learning math, lab science, engineering and literacy online.

“Despite of this being a challenging year in the face of COVID-19 and having to learn virtually instead of in classrooms, the students at Science Leadership Academy continue to persevere and achieve,” Ertz said in the video.

The Players Coalition announced earlier this week that it would be giving $350,000 total in grants for 11 urban districts around the country.

“Education is a basic right. And this year, more than ever before, all students need access to computers and internet access at home,” Players Coalition co-founder and former NFL player Anquan Boldin said.

SLA has just over 500 students in ninth to 12th grades, according to its website.

Even before coronavirus closed school buildings in Philadelphia last March, SLA students had already had a tumultuous school year as asbestos in the building they share with Benjamin Franklin High School on North Broad Street forced students to learn from remote sites for parts of last school year.

There is no clear timing at this point for Philadelphia School District high schoolers to return to the classroom.

NBC10 reached out to SLA to see what the gift means to the school community but has yet to hear back.

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Use Your Individual Learning Style to Develop Your Texas Holdem Poker Skills

Whether you are just learning how to play Texas Holdem Poker or are an experienced veteran at the poker tables, learning and / or improving your poker skills is an ongoing process. This learning process will be easier and more effective if you know and understand your individual learning style. Your Individual learning style involves the natural process by which you most easily acquire and then remember new information and knowledge. Educational research has identified three basic Learning Styles. They are Auditory, Visual and Tactile sometimes called Kinesthetic.

The name of each Learning Style pretty well defines the Learning Style. The Auditory Learning Style relates to hearing and Listening. The Visual Learning Style involves the eyes through seeing and viewing. The Tactile, or Kinesthetic, Learning Style involves touching and feeling. As you can see each of these Learning Styles involves at least one of the five senses Hearing, Seeing, Touching, Smelling and Tasting. Early learning in infants is totally sensory as the baby is bombarded by sensual stimuli. The baby's sensory receptors gather this sensory date in huge amounts developing a complex system of neuron pathways that carry information to the brain. Initially Taste and Smell play a very significant role in the baby's learning. Baby's first learning occurs through hearing, smelling and seeing as it forms its bond with its mother. Taste lets baby make its first real choices by accepting or rejecting food. Taste and Smell continue to play an important role in learning throughout lifelong learning primarily through pleasure and avoidance. Pleasant smelling and tasting items are to be sought after while foul-smelling or tasting items are to be avoided. Seeing, Hearing and Touching are the basis for acquiring the majority of the higher level learning that occurs throughout childhood, adolescence and adulthood. Individuals develop a sensory preference for acquiring and remembering new information which then determines their individual Learning Style.

Auditory Learners learn best by hearing and listening. They understand and remember things that they have heard. Visual Learners learn by reading and viewing images. They understand and remember things by sight. The Tactile Learner learns and remembers best when their learning process involves touching and doing, where physical activity is part of the learning process. These Learning Styles come into play in any situation where new knowledge or skills are being introduced.

For the beginning poker player the learning curve is much greater than for the experienced poker player. The beginning poker player is being introduced to a new vocabulary, new processes and new problem solving skills. The experienced player is building upon already acquired knowledge and skills. Both of these groups of poker players have the best chance of assimilating their new knowledge if they use the learning processes that best suits their natural systems for acquiring and retaining knowledge. As each individual accumulates new knowledge and new skills they develop a sensory preference for gathering and retaining this sensory data. That preference is their individual Learning Style.

In part 2 of this article, …