Luxe VVS Jewelers Brings Celebrity – Level Jewelry Within The Public’s Reach

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While most people think that high-class diamond pieces are out of reach, Luxe VVS Jewelers strives to make a difference in the jewelry industry. This quickly-rising jewelry company believes that every person, whether a famous personality or an average joe, should have access to these fine stones. With that in mind, it has taken on a mission to bring luxurious jewelry within the public’s reach.
Luxe VVS Jewelers acknowledges the fact that diamond pieces serve many purposes in life. It may be used to make a symbolic statement about one’s social status, or it may even serve as a family heirloom to be passed on to the next generations, among others. In fact, since the 1980s, hip-hop artists have flaunted eye-catching diamond-gold chains, iced out watches and rings, diamond-encrusted pendants, and the like as their status symbols in the industry.
However, Luxe VVS Jewelers is also aware of how these jewelry pieces break the bank with their hefty price tags, making them unavailable to the ordinary people. This reality inspired this Chicago-based company to specialize in high-class custom-made jewelry pieces that are reasonable in price.
Today, Luxe VVS Jewelers is one of the fastest-growing diamond jewelry companies in America. Most jewelers offer several low-quality diamond pieces at higher prices, while Luxe VVS Jewelers has taken a different approach. This group of jewelers provides only the best diamond pieces, VS and VVS clarities, at reasonable prices. This is what sets them apart from their competitors.
The company has quickly become the go-to celebrity jewelers for well-known personalities such as King Los, Lola Monroe, and chart-topping rap artist NLE Choppa. The rap star with millions of followers can be seen flaunting a stunning diamond necklace with an iced out “NLE” pendant specially customized by Luxe VVS Jewelers for the hip-hop star.
On top of their higher-end diamond clarities, Luxe VVS Jewelers follows a particular jewelry customization method to ensure customer satisfaction. The first step it takes is a one on one phone consultation between the clients and the company’s jewelry specialist followed by the crafting of the piece using 3D models by the team’s dedicated designers. When approved, the actual work begins, and a thorough inspection will then be conducted before the customized piece is shipped or delivered at the client’s doorstep.
At present, Luxe VVS Jewelers has done an excellent job of gaining the public’s trust in the referral-heavy custom-made jewelry industry. With the amazing customer experience that it ensures coupled with the passion, determination, and commitment of its team, this jewelry company continues to be the most trusted group of jewelers of both the public and celebrities.
In the future, Luxe VVS Jewelers hopes to become an iconic brand in both the jewelry and hip-hop industry and expand the reach of their beautiful pieces to jewelry museums.
Learn more about Luxe VVS Jewelers by visiting their official website and social media accounts.
Website: LuxeVVSJewelers.com
Instagram: @luxe_vvsjewelers
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Naked Retail Works To Take DTC Model To Next Level

Physical retailing is going through its toughest challenge in generations. New York City businesses have been decimated by the pandemic. And the direct-to-consumer retail model is in the midst of a major reinvention.

Just the conditions to open a new store, Justin Kerzner and Bruce Gifford decided. Even more so, to give it a provocative — and certainly eye-catching — name: Naked Retail.

Earlier this month Naked Retail opened (it’s actually a re-opening but more on that later) in Manhattan’s Nolita district, a physical location for direct-to-consumer online brands to showcase their products and make an in-person connection with shoppers.

It’s the newest retailer to work this model, following a similar — though the partners say a different — strategy from players like Neighborhood Goods and Showfields, both of which operate stores in Manhattan not too far from Naked Retail.

“We believe this is the perfect time to open a collaborative-facing retail experience,” Kerzner told Forbes.com after conducting a video tour of the 7,000-square-foot (4,000 selling space) store located on Mulberry Street.

“We’re quite a bit different than the average store. We developed our model to offer any sized brand an opportunity to showcase their product in a physical environment. It’s cost-effective and focuses on collaboration in order to boost awareness, sales and content.”

Kerzner believes that with the Manhattan retail real estate situation so Covid-impacted the opportunities are there for the right store with the right format — in the right neighborhood. “The physical landscape isn’t going away — it’s just changing. We’re confident that our model presents an exciting adaptation to traditional retail practice.”

That model is the one originally digital-native brands are increasingly turning to as they try to seek less expensive ways to find — and keep — customers. Online-only marketing and selling have proven to be the Achilles Heel for many brands who are finding a physical presence is a better way to reach shoppers.

While some larger DTC brands like Warby Parker and Everlane have opened their own stores, others like Harry’s and Purple have sold to existing third party retailers and still others like Casper have done both, many smaller start-ups have turned to retailers like Naked Retail that show dozens of them under one roof. Some of the DTC brands look upon these retail ventures as marketing more profit centers onto themselves.

The financial model usually involves paying rent for a specified period of time and sometimes a percentage of sales. Naked Retail employs a combination, with rents generally in the $600 to $900 a month range for three-month runs and a revenue share of 8 to 35% depending on the brand.

Naked Retail runs anywhere from 42 to 50 different brands at any given time, some taking 350 to 400 square feet of dedicated space and others grouped together in shared space that has a more conventional retail format. The merchandise runs the gamut

Kendall Jenner Brings Quarantine Fashion to a New Level With This Sheer Givenchy Dress

Photo credit: Kendall Jenner - Instagram
Photo credit: Kendall Jenner – Instagram

From ELLE

On Friday, Kendall Jenner posted a series of Instagram photos of herself in a sheer Givenchy dress, effectively showing up the rest of our quarantine fashion.

“@matthewmwilliams dressed me up 🤠🤍😌 at home in the new @givenchyofficial by MATT WILLIAMS 🤍 congrats you genius!!!,” she wrote, tagging the Givenchy creative director. “what a beautiful collection.”

Apparently Jenner did an at-home fashion show with this beautiful gown, which she paired with beaded gloves and a glamorous silver necklace. Someone had some fun playing with computer desktop backgrounds, apparently. This is how we have to adapt in 2020:

Photo credit: Kendall Jenner - InstagramPhoto credit: Kendall Jenner - Instagram
Photo credit: Kendall Jenner – Instagram
Photo credit: Kendall Jenner - InstagramPhoto credit: Kendall Jenner - Instagram
Photo credit: Kendall Jenner – Instagram
Photo credit: Kendall Jenner - InstagramPhoto credit: Kendall Jenner - Instagram
Photo credit: Kendall Jenner – Instagram

During the pandemic, Jenner has kept up her fashion game, despite the fact that most big events are canceled indefinitely these days. This summer, she showed off a yellow floral bikini while on a lakefront Idaho vacation with Hailey Baldwin and Justin Bieber.

“Good bathroom,” she captioned another recent selfie, though we all know this selfie had nothing to do with the bathroom (but the mirror is good).

Her Instagram isn’t just fashion photos these days. Earlier this month, Jenner posted a slideshow of the early-voting dates in each state.

“did you know that in some states you can early vote???,” she wrote. “you don’t have to wait till November 3rd (that’s also my bday and all i want is for you to vote, pleaseeee and thanks) this is the most important election of our lives! early vote if you can!!! i know i’m going to!”

If you think this is just my way of sneaking “make a voting plan” into yet another post, then…you’d be correct.

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