Music Superstar Lil Nas X And Fashion Trailblazer Christian Cowan Partner For Unisex Collection Supporting LGBTQ
There is no questions that designer Christian Cowan is a trailblazer when it comes to the tastefully (over-the-top) fashion design and a voice for the LGBTQ community. Mr. Cowan has a natural born instinct for business, matched only by a relentless ambition to create his contagious vision on so many platforms.
With a reach spanning fashion, art, nightlife and entertainment, Christian Cowan has expanded even further to take his namesake company to take on an even more colossal creative voice.
For his Spring/Summer 2021 collection during New York Fashion Week the brand partnered with Lil Nas, a Grammy award-winning rapper, singer and songwriter from Georgia. He rose to fame in 2019 when his genre-shattering hit song “Old Town Road” went viral and became the longest running #1 single on the Billboard Hot 100.
“Supporting the queer community is so important to me, but as a small brand, we don’t normally have the ability to donate a lump sum of money like this. Nas and I both saw the opportunity do something incredible together, as personal fans of the work Rachel Cargle does with the Loveland Foundation, it felt like a natural partnership. We are excited to be able to start a specific fund for black queer youth in the Atlanta community,” says Cowan.
A partnership born through the development of a friendship following Nas’ sequined-viral moment wearing Cowan’s first ever menswear look at the 2019 VMA Awards, this collaboration channels the label’s signature opulence through Nas’ lens.
This modern-day era evokes similar feelings to the British punk movement of the 70’s. This combination is seen through the edgy, high glamour silhouettes that mix classic Cowan favorites, such as a check-print and bow-accented dresses, along with new designs including a Swarovski crystallized polka dot dress with feather accents.
Cowan will be partnering with Swarovski for the first time on the over 400,000 crystals used throughout.
“Working with Swarovski has been a dream of mine for my entire career. When the Swarovski team asked me to collaborate with them for my latest collection, the sky was truly the limit for what they enabled me to design and envision. The crystals and elements used not only bring an incredible luxe feel to the pieces, but also embody the spirit of the Christian Cowan brand; eye catching, innovative and iconic.” —Christian Cowan, designer
Filmed over three days in three different cities, New York, Los Angeles and London, Cowan and Nas tapped their friends, models, designers, singers, activists, and personalities, to showcase the collection in a fashion film and campaign.
“What I love about this collection is not only are the clothes super sick and show- stopping, but I’m also really proud of