WPP’s shopping list

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Today: What’s on WPP’s shopping list, PR giant BCW moves into e-commerce, and gaming-influencer tie-ups.

WPP’s shopping list

If you’re like me, the shipping boxes have been piling up in the lobby as I do more shopping online, whether out of necessity or lockdown boredom.

So it’s no wonder that advertisers are trying to get more attention of people like me and figure out exactly what it’ll take to get me to drop their product in my basket.

We’ve been writing a lot about the rise of e-commerce and associated advertising lately. Here’s a recap:

  • Online sales are booming, but they’re less profitable than in-store sales, so retailers are renting space on their sites to advertisers, giving rise to the term retail media. It’s a $17.4 billion market, or 12% of digital advertising, and it’s expected to soar 39% this year, per eMarketer.
  • Lauren Johnson spotlighted 8 key execs who are leading the charge at retailers from Walmart to CVS in building retail media businesses.
  • We also recently wrote about why some advertisers prefer other retailers over Amazon.
  • The rise of e-commerce is driving deal-making, too. E-commerce is one of the areas that the ad holding company giant WPP is eyeing as it looks to start acquiring again. Its clients are putting more of their budgets on e-commerce platforms, and agencies like WPP stand to lose out if they don’t have a strong offering to help them get the most out of their dollars.

Read about the companies WPP could buy: Here are 9 tech, consulting, and healthcare companies experts think WPP could buy as it gears up to start acquiring again




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© Courtesy of BCW Global



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Speaking of e-commerce, there’s more than one way agencies are hanging out shingles. Sean Czarnecki wrote about how WPP’s PR giant BCW is branching out to e-commerce services as well as consulting.

As BCW’s Donna Imperato told Sean: “We knew we needed e-commerce because with the internet, you want to be able to promote the client product or brand and make it easy for the reader to go straight to purchasing that product.”

Rival holding company IPG is also looking for consulting gigs; its pitch revolves helping chief marketing officers who are increasingly using data to make decisions, especially as the pandemic requires up-to-the-minute information about where and what people are buying.

Go further here: WPP-owned public relations giant BCW is branching out to e-commerce services as online shopping explodes

And here: How IPG is pitching its new CMO-focused consultancy to compete with Accenture and Deloitte




a man standing in front of a television


© Westend61/Getty



Gaming meets influencers

As gaming soars in the pandemic, video game companies are heavily using social media influencers to make sure they stay top of mind.

Dan Whateley ran down the companies that are the most active in using influencers to

The pandemic shopping list: Dolls, detergent and campers

Consumers have been snapping up everything from disinfectant wipes and robot vacuum cleaners to Barbie dolls and motorhomes over the last few months as the Covid-19 pandemic drags on and radically changes shopping habits.

Quarterly results from consumer products giants Procter & Gamble and Reckitt Benkiser this week showed demand for cleaning products, detergents and soaps remained robust, helping the companies beat sales expectations and lift their annual forecasts.

While consumers have been scrambling to get their hands on anything that could potentially slow the spread of the new coronavirus, they have also been spending on items that make living in the pandemic more manageable and comfortable.

iRobot Corp, the maker of Roomba autonomous vacuum cleaners, reported a 43 percent surge in quarterly revenue this week.

“Customers are prioritizing essentials that address safety and hygiene, as well as purchases that enhance life at home,” Daniel Binder, partner at Columbus Consulting, said.

Shoppers are also buying more toys to keep their children entertained. Mattel’s Barbie dolls raked in over half-a-billion dollars in sales in the third quarter —the brand’s highest quarterly sales since 2003.

Americans eager to travel, but wary of hotels, restaurants and airplanes, are also spending on motorhomes. Recreational vehicle maker Winnebago Industries saw its revenue jump nearly 40 percent in the June-August quarter.

Mattel and P&G still expect demand growth in the holiday season, but concerns remain over the state of the economy and if Congress can pass another round of fiscal stimulus.

“Purchases will likely decline over the winter after government stimulus funds dries up and with the jobless rate still very high,” said Amar Singh, principal analyst at Kantar Consulting.

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The Pandemic Shopping List: Dolls, Detergent and Campers | Investing News

(Reuters) – Consumers have been snapping up everything from disinfectant wipes and robot vacuum cleaners to Barbie dolls and motorhomes over the last few months as the COVID-19 pandemic drags on and radically changes shopping habits.

Quarterly results from consumer products giants Procter & Gamble Co and Reckitt Benkiser this week showed demand for cleaning products, detergents and soaps remained robust, helping the companies beat sales expectations and lift their annual forecasts.

While consumers have been scrambling to get their hands on anything that could potentially slow the spread of the new coronavirus, they have also been spending on items that make living in the pandemic more manageable and comfortable.

iRobot Corp, the maker of Roomba autonomous vacuum cleaners, reported a 43% surge in quarterly revenue this week.

“Customers are prioritizing essentials that address safety and hygiene, as well as purchases that enhance life at home,” Daniel Binder, partner at Columbus Consulting, said.

Shoppers are also buying more toys to keep their children entertained. Mattel Inc’s Barbie dolls raked in over half-a-billion dollars in sales in the third quarter – the brand’s highest quarterly sales since 2003.

Americans eager to travel, but wary of hotels, restaurants and airplanes, are also spending on motorhomes. Recreational vehicle maker Winnebago Industries saw its revenue jump nearly 40% in the June-August quarter.

Mattel and P&G still expect demand growth in the holiday season, but concerns remain over the state of the U.S. economy and if Congress can pass another round of fiscal stimulus.

“Shoppers have been funding big-ticket purchases such as robot vacuums, home appliances and recreational homes with their vacation and entertainment budgets,” said Amar Singh, principal analyst at Kantar Consulting.

“However, these purchases will likely decline over the winter after government stimulus funds dries up and with the jobless rate still very high.”

(Reporting by Uday Sampath in Bengaluru; Editing by Sweta Singh, Bernard Orr)

Copyright 2020 Thomson Reuters.

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Trip.com Group CEO Jane Sun named in Fortune’s “Most Powerful Women International” 2020 list

Ms Jane Sun Portrait

Ms Jane Sun, Trip.com Group CEO, PortraitMs Jane Sun, Trip.com Group CEO, Portrait
Ms Jane Sun, Trip.com Group CEO, Portrait
Ms Jane Sun, Trip.com Group CEO, Portrait

SINGAPORE, Oct. 23, 2020 (GLOBE NEWSWIRE) — Trip.com Group CEO Jane Sun has been named one of Fortune’s “Most Powerful Women International” in its recently published list for 2020. This year, Sun is ranked among leading business figures such as Helena Helmersson, H&M Group CEO, Anne Rigail, Air France and KLM Deputy CEO, and Ho Ching, Temasek CEO and executive director.

Having first joined Trip.com Group as CFO in 2005, Sun became CEO in 2016, and has been a powerful force in the group and travel industry as one of only a few female CEOs in the sector. As noted in Sun’s profile on the Fortune “Most Powerful Women International” site, her recent achievements include introducing measures to ensure passenger safety and confidence following the outbreak of COVID-19, as well as foregoing her own salary to show solidarity with the struggles faced during the pandemic.

Throughout this year, Sun has led in innovating products and marketing channels to engage customers and secure much-needed cash flow for industry partners. As CEO, Sun was at the forefront of Trip.com Group’s “Travel On” initiative to bring together the industry to revitalize travel with a range of new safety standards, flexibility guarantees, and promotions. The Travel On initiative also saw Sun announce the investment of hundreds of millions of dollars into the industry to ensure partners could weather the storm. As domestic markets show positive signs of recovery and efforts to restart international travel are seeing fruition, Sun and Trip.com Group continue to push for recovery, with, for example, the month-long “LIVE for Trip” livestream campaign this October and November.

“I am humbled to be included on this list of some of the world’s most inspirational women in business, and grateful for Fortune’s recognition of the hard work we are doing at Trip.com Group to push for the revitalization of the travel industry,” said Ms. Jane Sun. “As Trip.com Group continues to innovate and encourage digital transformation, we are committed to supporting industry partners and moving forward with our customer-centric platforms during this challenging time. We are pushing to providing the best travel experience to our customers, as well as being a positive force for change within the company, the industry, and society.”

This is the fourth year in a row that Sun has been named in the Fortune “Most Powerful Women International” list and follows a string of acknowledgments of her prowess as the CEO of the leading international travel services provider. Last year, Sun was named one of Forbes’ “World’s Most Powerful Women” along with peers like German Chancellor Angela Markel, European Central Bank Head Christine Lagarde, Melinda Gates and Serena Williams.

In 2019, Ms. Jane Sun was awarded an Asia Society Asia Game Changer Award and joined as a member of the Asia Society Board of Trustee, as well as being announced as a Board member and Business Leaders Group committee

Macy’s releases its 2020 holiday gift guide: See the full list

If you’re already in the holiday spirit, Macy’s has you covered with the release of its 2020 holiday gift guide.

Several retailers already have begun to market toward the holiday season shopping crowd. Walmart, Amazon and Kohl’s all have revealed top toys lists.

The Macy’s gift guide includes categories in fashion, home, beauty and toys. It also features curated lists by price points — under $15, $25, $50 and $100.

Many of the items are also discounted as part of Macy’s “Lowest Prices of the Season” sale. Products can be found for up to 60% off.

Here are the lists, separated by price point:

Under $15

–Charter Club Holiday Socks, starting at $8

–Streamline Imagined Starry Sky LED Room Light, $9

–Barbie Fashionista Doll for $8, instead of $10

–Harper + Ari Bar Bath Bomb, $10

–TONYMOLY 5-Piece Sheet Mask Set, $12

–Frango Holiday Deco Milk Mint 15-Piece Box of Chocolates for $9, instead of $14

–Tzumi ION UV Sanitizer Wand for $13, instead of $15

–Ello Silicone-Tipped Reusable Stainless Steel Straw 4-Pack Plus Wire Brush for $10, instead of $15

–Urban Decay All Nighter Setting Spray Holiday Ornament, $15

–Hatchimals Hatchibuddies 6″ Tall Plush With Egg (currently unavailable, but can be found here)

Under $25

–Anne Klein 2-Piece Set Gold-Tone Crystal Initial Pendant Necklace & Matching Stud Earrings for $18, instead of $25

–PopSockets Air Pod Holder Cell Phone Accessory, starting at $19

–Charter Club Cozy 100% Cotton Pajama Sets, starting at $19

–Society of Threads Unisex Pine Curved Mask 3-Pack, $20

–Charter Club Cozy Plush Throw, starting at $20

–Under Armour Men’s UA Tech Short Sleeve T-Shirt for $20, instead of $25

–True Brands Aereo Wine Aerator, $23

–Fragrance Favorites Discovery Gift Set for Her, Created for Macy’s, $24

–Style & Co. Chenille Pullover Sweater for $24.75, instead of $49.50

–Lancôme 6-Piece Juicy Tubes Gift Set, $25

–MeMoi Interchangeable Pom Slippers (currently unavailable, but can be found here)

Under $50

–Madison Park Zuri Faux-Fur 20″ Decorative Pillow for $13, instead of $46

–Ralph Lauren Stone Square Drop Earrings for $22.75, instead of $35

–TMD Holdings Up to Snow Good Flask Set, $30

–Family Pajamas Stewart Plaid Set, $30

–Melissa and Doug Double-Sided Magnetic Tabletop Easel for $32, instead of $40

–Charter Club Cashmere, starting at $36

–Disney Character Sneakers, starting at $41.90

–Polo Ralph Lauren Men’s Waffle-Knit Thermal, $45

–Tarte 3-Piece Tartelette Give, Gift & Get Amazonian Clay Eyeshadow Set, $49

–Victrola Solid Suitcase Bluetooth Record Player, $50

Under $100

–FAO Schwarz Toy Dance Mixer Game Playmat Dance for $36, instead of $90

–INC Satin Pajama & Headband 3pc Set, Created for Macy’s for $47.70, instead of $79.50

–Clinique 4-Piece Smart & Smooth Gift Set, Created for Macy’s, $56

–Circus by Sam Edelman Darielle Lug Sole Chelsea Booties, $70 instead of $99

–Lacoste Men’s Classic Fit Pique Polo Shirt, $95

–G-Shock Men’s Analog-Digital White Resin Strap Watch 54mm GA700-7A for $99

–Created For Macy’s 25 Days of Beauty Advent Calendar, $99

–Bella 2-lb. Loaf Programmable Bread Maker, $100

Holiday shoppers are crossing themselves off of the gift list, trade group says

  • Consumers plan to spend $997.79 — or about $50 less — on gifts, holiday items like food and decorations and additional “non-gift” purchases for themselves and their families this year, according to a National Retail Federation survey of 7,660 consumers conducted in early October.
  • Nearly all of that drop came from people who say they are hesitant to buy non-gift items for themselves or their families, despite holiday sales, the survey found.



a group of people performing on stage in front of a building: Shoppers walk past the Rockefeller Center Christmas tree in New York.


© Provided by CNBC
Shoppers walk past the Rockefeller Center Christmas tree in New York.

As holiday shoppers look for gifts, they plan to spend less overall and pull back on purchases for themselves, according to a survey by the National Retail Federation.

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The retail industry trade group said Wednesday that consumers expect to spend $997.79 on gifts, holiday items like food and decorations and additional “non-gift” purchases, according to a survey of 7,660 consumers conducted in early October. That’s a drop of about $50 from last year’s survey.

Nearly all of that drop came from people who say they are hesitant to buy items for themselves or their families that aren’t gifts while they are holiday shopping, even if there’s a big sale, the survey found. They plan to spend a little less on gifts than last year, a drop of about $8, according to the survey.

Despite the decline, expected holiday spending is higher than the five-year average for gifts and decor, NRF said.

The coronavirus pandemic has shaken up the way shoppers plan to celebrate the holidays, too, according to the survey. One in five people surveyed said they typically travel for the holidays, but will celebrate at home instead this year.

The drop in travel spending could add up to more sales for retailers. A little over half of the shoppers surveyed said they’ll put some of the money they’d otherwise spend on travel expenses like plane tickets and gas toward holiday items instead.



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And shoppers want to get into the spirit of the season. Shoppers plan to spend slightly more on holiday decor this year — a bright spot for retailers and a reflection of Americans’ focus on sprucing up their homes as they spend more time there.

NRF typically shares a holiday forecast in early October, but has yet to weigh in. Consulting firms have started to paint a picture of how the season may shape up. In a survey by Accenture, consumers said they plan to spend $540 on holiday shopping this year. That’s about $100 less than they planned to spend last year. Deloitte predicted holiday retail sales will rise slightly, by 1 to 1.5%.

CDC advises people to limit travel for the holiday season

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The perfect Christmas gift for anyone on your list is $170 at Amazon, today only



graphical user interface, website: Best Christmas Presents 2020


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Best Christmas Presents 2020

How many times have you told yourself that you want to learn another language? Well, now is your chance to finally make it happen — and you’ll save a ton of cash in the process.

Amazon is running the perfect one-day sale for the holiday season, shaving a whopping 53% off the price of the wildly popular Rosetta Stone Bonus Pack Bundle with Lifetime Online Access. This awesome bundle with unlimited lifetime online access typically sells for $319, but right now it’s on sale for just $149. That is an unbeatable deal!

This awesome Rosetta Stone bundle comes in five different languages including Spanish, French, German, Italian, and English. But if you want to learn even more languages, you’ll get unlimited access to 24+ using the bundled online access. Learn one or learn them all, you’ll never pay another penny thanks to this awesome sale.

Click here to read the full article.

Whether you’re planning your next vacation or a honeymoon, this is the perfect gift to surprise your husband, wife, or family member. Rather than just pointing to items on a menu that you think you understand while you’re on your trip, you’ll be able to speak more fluently. Being cultured will only help to improve your business and traveling skills.

Everyone wants to learn another language or brush up on a language they learned back in school, so this is the perfect Christmas or Chanukah present for just about anyone on your list. The only bad news is that Amazon’s deep discount on Rosetta Stone Bonus Pack Bundle with Lifetime Online Access only lasts until the end of the day on Tuesday, so you’ll need to hurry or you might miss out.

Rosetta Stone Bonus Pack Bundle with Lifetime Online Access – $149

  • Everything you need to learn Spanish in one box plus with Rosetta Stone: Unlimited languages, you’ll receive access to all 24+ of our languages for life, that means you can switch between languages without any additional subscription fees
  • Rosetta stone lifetime subscription: Access our award-winning program from the cloud. It syncs across desktop, mobile, and tablet for convenient learning
  • Barron’s grammar guide: Learn essential grammar tips, such as verb agreements and sentence structure
  • Barron’s dictionary: Look up important definitions from this trusted source
  • Lifetime of the product: This lifetime product will be supported for its life, meaning as long as Rosetta Stone makes the product available. A lifetime subscription is for an individual user and cannot be transferred to another person
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Here’s who made Fortune’s Most Powerful Women in Business list

Accenture CEO Julie Sweet and General Motors Chairman and CEO Mary Barra top the new 2020 list of Fortune’s Most Powerful Women in Business, which was released Monday.



Julie Sweet, Abigail Johnson, Gail Koziara Boudreaux, Mary Barra are posing for a picture


© Dia Dipasupil/Drew Angerer/Patrick T. Fallon/Getty Images/Michael Reynolds/EPA-EFE/Shutterstock


Because of the multiple crises marking this year — the pandemic, economic shocks, an overdue reckoning with racial injustice and climate change disasters — the criteria to determine who should make the top 50 list was expanded this year.

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“Simply put, 2020 is the year when we said a final goodbye to business as usual,” Fortune writers noted in their introduction to the list.

So, in addition to considering the size and health of a woman leader’s business in the global economy, her social and cultural influence, and the arc of her career, Fortune added a new element: how individual women leaders were using their power and influence to shape their companies and the world for the better.

Sweet takes the No. 1 spot for running a professional services firm with more than half a million employees in 51 countries who are helping clients figure out the “new world order.” The firm gets the majority of its revenue from clients in the cloud, digital and security businesses. And, as Covid-19 hit, “the company tapped into that expertise to help connect the UK’s 1.2 million National Health Service workers remotely and to partner with Salesforce on contact tracing and vaccine management technology,” Fortune noted.

GM’s Barra gets top marks in the No. 2 spot both for her role overseeing the automaker’s pivot to creating ventilators in the wake of the coronavirus crisis and for doubling down on her drive to invest in GM’s electric car manufacturing.

At No. 6, and topping the glass-ceiling-breaker category, is Citi Group’s Jane Fraser, who has become the first woman named to run a major US bank.

And among those on the list setting firsts in their industry, Simon & Schuster senior vice president and publisher Dana Canedy comes in at No. 50 as the first Black person to head a major publishing imprint.

Internationally, GlaxoSmithKline CEO Emma Walmsley took top spot given her company’s global efforts to contain the coronavirus.

Below is the list of women leaders who ranked in the top 10 on Fortune’s US rankings this year. The full list of the top 50 can be found here.

1. Julie Sweet, CEO, Accenture

2. Mary Barra, Chairman and CEO, General Motors

3. Abigail Johnson, Chairman and CEO, Fidelity Investments

4. Gail Boudreaux, President and CEO, Anthem

5. Carol Tomé, CEO, UPS

6. Jane Fraser, CEO of Global Consumer Banking; President, Citi

7. Ruth Porat, SVP and CFO, Google, Alphabet

8. Sheryl Sandberg, COO, Facebook

9. Corie Barry, CEO, Best Buy

10. Judith McKenna, President and CEO, Walmart International, Walmart

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25 Christmas gift ideas for everyone on your list

In a year where time barely has any meaning, it should come as no surprise that the holidays are right around the corner. That happened fast! Anyway, it’s never too early to shop for presents, whether they’re for your parents, friends, significant other or even yourself.



a plate of food on a table: Instant Pot Duo Nova Pressure Cooker 7 in 1, 6-Quart


© Amazon
Instant Pot Duo Nova Pressure Cooker 7 in 1, 6-Quart



a close up of a sink: Baratza Virtuoso+ Conical Burr Coffee Grinder with Digital Timer Display


© Crate & Barrel
Baratza Virtuoso+ Conical Burr Coffee Grinder with Digital Timer Display

Everyone deserves a little something for making it through 2020, so we’ve put together this list of presents to put a smile on anyone’s face. We combed the internet and went into our testing archives to find the best gifts for him, her and everyone else. And don’t worry, we won’t tell if you get a couple of gifts for yourself too.

Best gifts for him

Apple Watch Series 6 (starting at $499; amazon.com)

Apple’s new smartwatch made a splash in September, when new colors, loops and blood oxygen monitoring capabilities were unveiled. We tested it out and are happy to report it’s our pick for the best smartwatch of 2020. We’re sure it’s going to be a hot gift this year, so get yours early.

Baboon Go-Bag Small ($149; baboontothemoon.com)

If the guy in your life has been locked up inside the house, it might be time for a weekend getaway (while being safe and socially distant, of course). If that’s the case, he’ll love this small duffel bag from Baboon to the Moon, which is waterproof and made with super-durable OM Stardust Ballistic shell material. Need more than a weekend? It also comes in a larger size for a more extended escape.



a woman posing for a picture: The Essential $75 Cashmere Sweater


© Naadam
The Essential $75 Cashmere Sweater

Remington Smart Beard Trimmer ($69.26; amazon.com)

If his stay-at-home beard is getting out of hand, the Remington Smart Beard Trimmer will help him trim it down so he can start looking respectable in those Zoom meetings again. Winner of our roundup of best beard trimmers of 2020, this fully washable trimmer has memory settings to help him shave down exactly to his liking.

Baratza Virtuoso+ Conical Burr Coffee Grinder with Digital Timer Display ($249; crateandbarrel.com)

If he loves his morning coffee, upgrade his setup with this conical burr grinder from Baratza. Our winner for the best coffee grinder, it has 40 grind settings and a digital timer display and gave us precise and consistent grinds time and time again.

Rastelli’s Rib-eye Steaks ($99; rastellis.com)

If you just can’t think of a good gift, a safe bet for the carnivore on your list is a big slab of meat. This eight-pack of 8-ounce rib-eyes from Rastelli’s will make mouthwateringly luxurious steak dinners for weeks. If beef isn’t his thing, try Rastelli’s Faroe Island Salmon Filets, our favorite item when we tested Rastelli’s ourselves.



a person holding a suitcase: Baboon Go-Bag Small


© Baboon to the Moon
Baboon Go-Bag Small

Men’s Wicked Good Moccasin ($79; llbean.com)

He’s probably spending a lot more time at home, so make sure his feet

14 Amazon Deals Still Available to Gift Everyone on Your List This Year (All Under $50)

amazon.com

Amazon Prime Day 2020—which was actually two full days—is technically over, but somehow there seem to be just as many stellar deals you can still shop. If you spent most of Prime Day’s 48 hours overwhelmed with options to upgrade your home, wardrobe, and lifestyle, you might have overlooked the chance to cross out all those names from your holiday shopping list early (and for less). Luckily, there are tons of Amazon deals still available, many of which are just as good as they were for the massive savings event itself. 

Because of COVID-19, we’ve seen big shipping delays and sweeping product sell-outs over the past several months, with the most popular items capriciously coming in and out of stock with seemingly no way to predict if something will still be available to buy in a few days. Avoid any last-minute gifting scrambles now by planning—and shopping—early while you have less competition than you will on Black Friday and Cyber Monday.

Whether you want something special for a close friend or a thoughtful stocking stuffer for a relative, post-Prime Day deals will have you squaring away your holiday gift ideas way ahead of schedule…and with way less stress and money spent. Below, you’ll find some of the most-shopped items during Prime Day, and they’re still available for less. Check out our 14 favorite gift ideas you can shop on sale on Amazon, all under $50 (for now).

Heathyoga High-Waisted Yoga Pants with Pockets

Shoppers picked up these comfortable and flattering leggings in droves during Prime Day 2020, and you can still shop most colors on sale. The affordable pants boast over 7,200 perfect ratings, so they’re pretty much guaranteed to be a hit under any Christmas tree. Shoppers wear them for everything from running and yoga to errands and school. 

Revlon One-Step Hair Dryer And Volumizer Hot Air Brush

Revlon’s esteemed One-Step Hair Dryer and Volumizer Hot Air Brush with nearly 71,000 five-star ratings was another mega popular choice on Prime Day, and the same steal of a deal is still available on the black and pink model. The top-selling hair tool has left some reviewers in complete awe, with one (who has “a lot of hair”) writing “like, wow.”

Everlasting Comfort Seat Cushion for Office Chair

With everyone working from home more than they used to, gift some loved ones added comfort with this top-rated seat cushion. Shoppers say it does wonders reducing back, hip, and leg pain, and even thank it for allowing them to sit through long car rides comfortably. “This stuff is magical, like sitting on the back of a unicorn while coming down a rainbow,” one of the thousands of five-star reviewers wrote.

TruSkin Vitamin C Serum with Hyaluronic Acid, Vitamin E, and Witch Hazel

Have any skincare buffs in your life? Impress them with your beauty know-how by gifting them one of Amazon’s best-selling anti-aging products, which is