Peak Design Made So Many Cool New Mobile Accessories

We talked about Peak Design on occasion, mostly when doing round-ups of our favorite products during the holiday season. Today, we’re talking about the innovative bag maker for another reason – mobile phone accessories! Peak Design introduced a new Kickstarter campaign today that brings in a case, magnetic connector system, and a bunch of sweet mounts and products that work with it. All of it looks awesome.

Peak Design, for those not familiar, is mostly known as a bag company who found early success by making camera bags with all sorts of crazy design ideas. They’ve since branched into various other bag areas and make a bunch of camera accessories too, but this is the first big mobile line-up.

Mobile by Peak Design is the official name and it starts with a supported phone case that PD made, along with an adapter that is for those interested who don’t have a supported phone for the case. As of today, they are only making the case for iPhone 11, iPhone 12, and Galaxy S20 devices. That could change, but this is where the start is. Again, if you don’t own one of those, you can buy Universal Adapter, which attaches to your phone via adhesive and can then work with all of the other products.

Once you’ve decided which product you need to start, you get to choose from all of the sweet stuff that completes the line. There is a mobile tripod that attaches to the mount mechanism via magnets, a wallet accessory that doubles as a phone stand, car mount that can enable charging, two different bike mounts, wall magnet mounts, a wireless charging stand with adjustable positioning, a motorcycle mount, and a kit that lets you attach to tripods, GoPro mounts, etc.

Some of the devices attach via magnet only, while others lock in place (like the bike mounts), plus all of the products were thoughtfully designed and often include more than a single use.

To back this project, which is scheduled to deliver in May 2021, you can start with the magnetic adapter option for $16 or the case option for $32. From there, you can add-on accessories during checkout.

Back Peak Design Mobile on Kickstarter

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Asia-Pacific & Middle East Mobile Phone Accessories Markets 2020-2027

The “Asia-Pacific & Middle East Mobile Phone Accessories Market by Distribution Channel: Country Opportunity Analysis and Industry Forecast, 2020-2027” report has been added to ResearchAndMarkets.com’s offering.

The Asia-Pacific & Middle East mobile phone accessories market was valued at 117.8 billion in 2019, and is projected to reach $154.8 billion by 2027, registering a CAGR of 3.6% from 2020 to 2027.

Rapid technological development of mobile phones in the twenty-first century has led to its adoption as a utility used for day-to-day tasks such as alarm, task reminders, remote controlling appliances, and others. The entertainment and media exploring functionalities such as large touch screens, speakers, easy control volume buttons, voice control intelligence, and other applications. As a result, smartphones have found replacement of laptops, cameras, wrist watches, and other electronics up to a considerable level.

Rise in demand for wireless accessories drives the growth of the mobile phone accessories market. This increase in demand is due to change in customer preferences to listen to music on portable devices, such as smartphones and tablets. Music is easily accessible through music streaming platforms, which include YouTube and SoundCloud.

The demand for mobile phone accessories has increased due to an upsurge in disposable income and rise in the popularity of social networking sites in urban areas. In addition, an increase in internet penetration also boosts the online retailing platform.

Factors such as rise in demand for smart wireless accessories, emerging advancements in gaming accessories, and technological advancements in OTGs and wireless attachments drive the market growth in the region. However, an increase in penetration of counterfeit products and trade war between nations hamper the market to a certain extent. Furthermore, strong distribution network and technological advancements in imaging and photographic accessories are expected to offer lucrative opportunities to the market growth.

Key Benefits for Stakeholders

  • This study includes the analytical depiction of the Asia-Pacific & Middle East mobile phone accessories market forecast along with the current trends and future estimations to determine the imminent investment pockets.

  • The report presents information regarding the key drivers, restraints, and opportunities in the Asia-Pacific & Middle East mobile phone accessories market.

  • The Asia-Pacific & Middle East mobile phone accessories market trend is quantitatively analyzed from 2019 to 2027 to highlight the financial competency of the industry.

  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.

Asia-Pacific & Middle East Mobile Phone Accessories Market Key Segments

By Distribution Channel

By Country

  • Australia/New Zealand

  • Indonesia

  • Japan

  • South Korea

  • Malaysia

  • Philippines

  • Singapore

  • Taiwan/Hong Kong/ Macao

  • Thailand

  • Vietnam

  • Middle East

  • Rest of Asia-Pacific

Key Market Players

For more information about this report visit https://www.researchandmarkets.com/r/d3k0se

View source version on businesswire.com: https://www.businesswire.com/news/home/20201015005726/en/

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Why Mobile Shopping Is a Key Driver for Wayfair Stock

Wayfair (NYSE:W) gained plenty of new customers during the coronavirus pandemic, with net active customers reaching a new high of 26 million in the second quarter. This represents a significant acceleration in growth over the previous quarter. 

The online home goods seller has benefited enormously from the consumer migration to e-commerce in recent months, but its recent growth also speaks volumes about its mobile shopping experience that has converted the high traffic to sales.

Mobile shopping plays to Wayfair’s strengths

Most of Wayfair’s traffic is generated from mobile devices, where mobile has been the most popular means of shopping online in 2020. 

In the fall of 2019, Wayfair announced new features for its mobile app, including augmented reality tools and Room Planner 3D, which allows customers to better visualize how certain items will appear in their homes.

A woman sitting on a couch and using a mobile phone.

Image source: Getty Images.

Along with offering convenience and a wide selection, Wayfair’s strategy to gain market share is heavily dependent on its ability to offer a great shopping experience online. It provides the customers with quality imagery and personalization to distinguish itself from larger retail giants that sell across many categories. 

All of this paid off in a big way during the pandemic, with revenue surging 84% year over year in the second quarter. Orders placed through mobile devices made up 60.6% of total orders, compared to 53.5% in the year-ago quarter. 

These numbers show that Wayfair is right in the sweet spot of the consumer migration to e-commerce. Weekly average downloads of shopping apps increased by 20% from January through the week ending April 4, according to App Annie. 

App Annie also found that people are relying on mobile more than ever, with monthly time spent on mobile apps up 40% year over year in the second quarter. This trend played right to the strengths of Wayfair’s slick mobile shopping experience and helps explain the underpinnings as to why the company has performed so well this year.

W Chart

W data by YCharts

Mobile shopping might be here to stay

The investments Wayfair has made in the mobile app should set the stage for higher conversion rates beyond 2020. In 2018, research from Criteo found that conversion rates on shopping apps were more than three times higher than through a mobile browser in North America and Latin America. Converting traffic to sales is crucial for online retailers because the last thing a business wants to see is abandoned shopping carts.

Wayfair saw conversion rates pressured toward the end of last year, stemming from the impact of tariffs. During the 2019 fourth-quarter conference call earlier this year, CEO Niraj Shah mentioned that Wayfair had worked to improve the customer experience, which he expected would lead to better conversion in 2020. 

Even before the pandemic, management pointed to improving traffic and conversion trends at the start of the year, which picked up during March. Keep in mind, this was after the new augmented reality features were introduced to the mobile app last fall. 

While Wayfair

Mobile Coupons Are Better Than Paper Coupons

M-Coupons are electronic coupons deliver directly to customer's mobile phones or devices, these coupons can be buy-one-get-one free products and couple cents off or a dollar off in some situations.

Stores can use in-store signs and flyers to inform people about the mobile coupons. M-Coupons need different barcode scanners that can read barcodes from phone screens. Customers have to scan their phone screens to get the discounts.

With mobile marketing we can increase customer loyalty, brand awareness and increase our sales. Mobile technologies are transforming how we live, work and play. Handheld devices continue to offer additional functionality, and cellular networks are advancing rapidly in their increased speed and throughput abilities.

Mobile marketing is a powerful way to communicate with customers. Banks, television stations and some stores are using mobile marketing campaigns. With the help of text messaging, companies can convince mobile user customers to switch to their products.

Juniper Research is predicting that cash conserving mobile Coupons (m-Coupons) will increase by 30 percent over the next two years, according to two studies it published recently.

M-coupons are better than traditional paper coupons because sometimes you can forget to bring paper coupons from home, but most phone user keeps their phones with them most of the time and there is no way they can miss place or lose the coupons.

On the other hand with paper coupons we need to cut and clip them, but M-coupons can easily be store into the phones. They can easily be deleted from the phone after they have been used. M-coupons can also help reduce paper wastes, and save the environment. M-coupons will also help us create new customers and generate profit.

M-coupons are cheap, easily traceable and have better redemption rate compared to paper coupons.

Pull strategy is better in which user has to accept to receive an m-coupon. The customers can send a code to a number to request coupons. They can also download coupon software and activate it to receive coupons. In this way we will have the right customers and there is no chance of spamming customers with unwanted coupons.

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