Silvina Moschini, the Argentine entrepreneur on the way to being the next pink unicorn tells us how women can raise capital


October
16, 2020

15+ min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


  • Moschini mentions several challenges that women entrepreneurs face when raising capital, according to the entrepreneur it is a question that has to do with culture.

Silvina Moschini is CEO and founder of SheWorks! A platform that connects professional women with companies around the world, in the same way, allows them to work remotely and in flexible hours that adjust to their needs and is president of Transparent Business , a remote work team management platform.

While many companies suddenly had to make the transition to remote work in the wake of the pandemic, she already had the advantage of using the necessary software to have people working in a virtual and organized way. “We don’t have offices, we never had them and we won’t have them,” Moschini says.

“Transparent Business is a company that is already worth 500 million dollars today, and by the end of the year we are going to do what is called a mini IPO, a public offering of shares that will take the company to be worth a trillion or 1,000 million, It is as we say, this is going to be at the end of the year. Next year our goal is to carry a large IPO, from $ 10 billion to $ 10 trillion, ”says the entrepreneur.

The challenges women face when undertaking

The businesswoman says that the term “unicorn” corresponds to being able to achieve a larger company and “pink” attributes it to the female leadership style, hence the term pink unicorn.

“It is much more difficult for women to undertake because it is a great challenge for us to make companies that are truly great, among other things because it is very difficult to get capital. In addition to the fact that there are a lot of other factors that make it not very easy for women or we do not get involved in projects that have to do with cove ventures, many times we go for smaller and more beautiful projects, linked to more initiatives. girls, less scalable stuff, and the pink unicorn concept is precisely a $ 1 billion company at least, ”explains Moschini.

Nowadays, it is becoming very fashionable, because traditionally the male leadership style is linked to a tougher, more assertive issue and in times of crisis, women contribute in more inclusive, conversational and participatory ways.

Photo: Courtesy of Silvina Moschini.

“For example, the countries that best handled crises in the world of the pandemic were those with female presidents or leaders and that has a lot to do with leadership, with the feminine style that has not so much to do with gender, but with the way of directing. We women like to listen more, make more committed teams, because people feel that they can participate, give more opportunities, integrate and understand that you