Baceline Investments Acquires Neighborhood Shopping Centers in Three Markets

Denver-based firm that shifted focus to support tenants through pandemic has returned to acquisition mode

Baceline Investments, LLC, a boutique private equity real estate investment and management company with neighborhood shopping center holdings throughout the United States, has announced the acquisition of three retail properties near Cleveland, Chicago and Minneapolis. It marks a return to buying for the Denver-based firm after concentrating efforts the last six months on supporting its tenants to help them navigate the retail industry during the COVID-19 pandemic.

The acquisitions include Trask Towers (16,195-square-feet retail center in Mentor, Ohio), Baceline’s first property in the Cleveland metro area; Foxmoor Crossing (22,408-SF, Fox River Grove, Ill.), a high-volume, heavily trafficked retail center one hour northwest of Chicago; and Hanson Commons I (12,708-SF, Andover, Minn.), a location with a diverse tenants that has proven resilient during the pandemic.

The acquisitions bring Baceline’s Core Income fund portfolio to 73 shopping centers located in 27 markets in the mid-section of the United States. It’s Baceline’s largest and most diverse portfolio, spanning 15 states. It includes nearly 2.5 million-square-feet of retail space with 860 local and national tenants.

“When the pandemic took hold in March, we immediately shifted our focus into support mode, doing what we could to create tools and resources for the small businesses who occupy our neighborhood shopping centers,” said Dusty Batsell, executive vice president of Real Estate. “While our commitment to ensure their success continues, we are once again targeting and evaluating properties for the portfolio, identifying those in thriving communities.”

Baceline’s investment strategy focuses on neighborhood shopping centers in markets throughout the U.S. that have value-rich properties at opportunistic prices, less competition, and more supply of quality real estate when compared to gateway cities.

About Baceline Investments

Founded in 2003, Baceline Investments, LLC is a Denver-based privately held boutique real estate investment and management company that specializes in the acquisition, management, and sale of cash-flowing, necessity-based everyday goods and services neighborhood shopping centers located in select secondary markets across America. By avoiding high-priced and competitive commercial real estate markets on the coasts, Baceline’s focus provides untapped investment opportunity. This unique approach allows investors to better diversify their investment portfolio. Learn more at www.bacelineinvestments.com or LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20201016005612/en/

Contacts

Jim Miller, Bluebird Branding
(303) 906-4866

Katie Lyon, Baceline Investments
(303) 877-2859

Source Article

Realtors: A New Strategy For Farming Your Neighborhood

As you know, the Internet and social media have become game-changers for the Real Estate industry.

Facebook … WordPress … Twitter … Zillow … Trulia … RealEstateABC … all of these were practically unheard of a few years ago, and now they are (or should be) a key part of your marketing plan.

But in the midst of all this ferment, the traditional (dare we say "old school") ways still have tremendous value. Farming a carefully-selected neighborhood is still a key strategy for success.

A winning marketing and branding strategy includes both online and offline components. And using online techniques to farm your chosen neighborhood combines the best of the old and the new!

Building Your Brand With Facebook

According to research by Postling, almost 80% of real estate professionals are using Facebook to market their business. It's free, easy, and efficient, and offers opportunities to grow and cultivate a robust community of prospective clients. When it comes to farming your neighborhoods, your Facebook page can familiarize potential buyers with your target neighborhood and build relationships with current residents (aka future sellers).

Building Your Brand With WordPress

Use your blog to differentiate yourself from the competition and become known as an authority on your topic and your neighborhoods. Many real estate experts recommend that you not make listings the primary focus of your blog. Your posts should be community-focused, with the real estate marketing done in an unobtrusive way. The goal is to showcase your area expertise and build a relationship with your audience. Get the conversation started!

The Rise Of Local Coupons

Another hot Internet trend is the increasing use of local coupons to offer deals from neighborhood merchants to their surrounding areas. Savvy merchants are teaming up with new Internet-based companies such as GroupOn, Amazon, as well as traditional vendors such as Money Mailer and ValPak to boost business with carefully-crafted online offers.

Of course, these huge companies aren't for everyone, but they've propelled local coupon marketing via the Internet into the public eye.

Everyone is familiar with it now!

Combining The Old And The New

A great way to build credibility with your target neighborhood is to demonstrate that you look at them as more than just a source of listings and sales.

And a great way to do that is to offer something of value outside of real estate facts & figures. Let's face it, until they start thinking about buying or selling, most folks are only mildly in interest rate fluctuations, the number of sales in their neighborhood, and so forth.

Although that's valuable information, it's relatively easy to purchase. Consequently everybody is offering it. So it doesn't do much to make you stand out from your competitors.

Instead of settling for "me-too", here's a new strategy:

Demonstrate your value … by negotiating special discount offers with local merchants and offering them to new and future residents of your neighborhood farms.

Offering money-saving coupons from local businesses demonstrates to current and prospective residents of your …