Amazon Prime members can get $10 gift card for using Amazon Reload for the first time

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Prime members can get an extra $10 bonus with a purchase of an Amazon gift card reload of $100 or more.

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  • Right now, Prime members using Amazon Reload for the first time get an extra $10 bonus with an Amazon gift card reload of $100 or more. 
  • Amazon Reload makes adding funds to an Amazon gift card easier with direct reloading and Auto-Reload.
  • Additionally, starting October 26, new gift card buyers will get $15 in promotional credit with any purchase of $50 or more in Amazon gift cards. 
  • The funds never expire and there’s no service fee for using either Amazon Reload or your gift card. On top of these first-time bonuses, Amazon Prime members can earn 2% rewards on every reload. 
  • Visit Business Insider’s homepage for more stories.

Right now, using Amazon Reload for the first time will get you an extra $10 with any reload of $100 or more — if you’re a Prime subscriber. It’s free money just for reloading your gift card.

If you’ve never shopped with an Amazon gift card, you’ve probably never crossed paths with Amazon Reload. The service allows shoppers to directly reload their account’s gift card balances with their own credit or debit card and schedule automatic refills.

But if you can wait until October 26, you can nab a $15 promotional credit with the purchase of $50 or more in Amazon gift cards. You’ll have until the end of the year to take advantage of this offer.

Amazon provides these promotions to incentivize gift card use as a debit card. Doing so has a few benefits: Using an Amazon gift card like a debit card allows you to keep detailed track of your orders via the Gift Card Balance page. It also boils down all of your purchases to one line on your credit card bill — the charge from reloading your gift card. 

Additionally, Prime members can earn 2% rewards on every reload after providing a linked bank account, debit card number, and US driver’s license number. This gets you even more value when loading cash onto your gift card.

If you’re not a Prime member yet and want to give it a shot, consider trying a free 30-day trial.

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This Is Your Last Chance to Shop Celeb-Loved Beauty Products on Sale for Prime Day

Beauty fanatics know that buying high-quality makeup and skincare products can add up quickly. So if there’s ever a chance to score some for less, you can’t not take advantage — and we’re happy to report that anyone with an Amazon Prime membership has the opportunity to do so right now! 

The retailer’s two-day extravaganza kicked off yesterday and offers over 1 million exclusive deals to its members, including hundreds of luxury beauty products for up to 40 percent off. When we say you definitely won’t want to miss out on these deals, we really mean it. There are markdowns on makeup, skincare, and haircare products from top brands like Mario Badescu, Bioderma, Stila, Haus Laboratories, and Redken. 

Best Skincare Deals to Shop:

As chillier temperatures set in, now’s a great time to stock up on skincare goodies to help soothe that inevitable dry, cracked skin that comes with it. This retinol moisturizer with SPF 30 is nearly $30 off right now. Plus, you can even snag some celeb-loved skincare finds on major discount, including the acne spot treatment that’s loved by Kylie Jenner and Bella Hadid for 30 percent off and the micellar water that Lucy Hale calls a “must-have” skincare product for just $10 (this micellar water is so popular, one bottle of it sells every two seconds). 

Amazon

Buy It! Mario Badescu Drying Lotion, $11.90 (orig. $17); amazon.com; Bioderma Sensibio H2O Soothing Micellar Cleansing Water, $9.90 (orig. $14.90); amazon.com

Best Makeup Deals to Shop:

Prime members can also find tons of markdowns on beloved makeup products! Many items from Lady Gaga’s popular Haus Laboratories line are on sale, including almost $8 off a tube of her top-rated lip gloss in an array of bright shades. And Stila’s waterproof eyeliner, which has been touted for its ability to stay on all day, is 30 percent off. 

Amazon

Buy It! Stila Stay All Day Waterproof Liquid Eye Liner, $15.40 (orig. $22); amazon.com; Haus Laboratories by Lady Gaga Le Riot Lip Gloss, $10.80 (orig. $18); amazon.com

Best Haircare and Tools Deals to Shop:

Anyone who’s been following Meghan Markle’s style and beauty over the years knows she’s been a fan of the Oribe Texturizing Spray. She once said she’d use it on the set of Suits to add “a little extra bounce” to her luscious locks — and shoppers can score a bottle of it for a whopping $28 off. 

Amazon

Buy It! Oribe Dry Texturizing Spray, $32 (orig. $46); amazon.com; Pureology Colour Fanatic Leave-in Conditioner Hair Treatment Detangling Spray, $19.60 (orig. $28); amazon.com

There’s not much time left to shop because Amazon Prime Day ends on October 14 at midnight PT, so we suggest adding your favorite discounted beauty products to your cart ASAP. 

Shop More Prime Day Deals:

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Amazon Prime Day Brings in a Record $3.5 Billion for Third-Party Sellers. Holiday Shopping May Never Be the Same

Prime Day got a serious pandemic bump.

Amazon’s two-day sale for its more than 150 million paid Prime members generated more business for third-party sellers than any other 48-hour period, according to the company. Sales rose nearly 60 percent over last year to $3.5 billion, potentially kickstarting the holiday shopping season in October. Prime Day’s third-party sellers sales rose “even more than Amazon’s retail business,” according to the company.

Typically, the e-commerce giant reports its own Prime Day sales at the same time as its third-party sellers, but this year released only the latter.  Unsurprisingly, products friendly to pandemic lifestyles were the top-selling categories, included bedding, wireless accessories, nutrition and wellness, arts, crafts and sewing, and health care items.

Christmas is arriving very early this year, says Melissa Horvath, founder and CEO of Pittsburgh-based home goods company Sweet Water Decor.

“People are already starting to shop for the holidays,” she says. “We’ve never seen these kind of numbers before.” This year’s Prime Day was Sweet Water Decor’s best yet and tripled the company’s average daily sales, according to Horvath, who offered discounts of 20 to 50 percent. She says that she also experienced a “halo effect” from Prime Day, positing that it led to an increase in sales of her candles, coffee mugs and other home goods on Etsy and her own website. Sweet Water also sells in brick-and-mortar stores like Francesca’s and Nordstrom Rack.

Julie Stott and Jo Baar, co-founders of Orange County, California-based jewelry company Honeycat, shared Horvath’s excitement about the early holiday sales pop. Stott and Baar have been selling on Amazon for six years but offered Prime Day promotions for the first time, despite having been skeptical of the sale’s impact. No more. The pair report that Prime Day produced their best 48-hour sales period ever, and say they wouldn’t be surprised if Prime Day is more successful than Cyber Monday or Black Friday for them in 2020.

“You can never know how Prime Day can help you until you try,” Stott says. She also noted that making video ads on the site has been helpful for reaching new customers. “Experiment with what ads and marketing tools are available to you,” she says,  “and take advantage of any new feature.”

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Why Shopping Events Like Prime Day and Black Friday Are So Dangerous

Most of us don’t really need another excuse to spend money.

The average American’s credit card balance is $6,194. Maybe that figure is shocking to you. Maybe it’s not. But there are different reasons people get into debt, and needless purchases are partly to blame.

That’s why mega-shopping events are so problematic. I’m talking about Black Friday, Cyber Monday, and the recent Amazon Prime Day extravaganza, which featured so many thousands of deals, it was overwhelming to keep track. Many consumers look forward to these so-called bargain shopping days, and to be fair, there are deals to be had during these and other shopping events. But there’s an inherent problem with these blowout sales: They tempt consumers to spend money they don’t have. And that, in turn, can lead to serious problems with credit card debt.

The illusion of savings

Seeing an item that normally retails for $299 on sale for $199 could easily trigger your brain to whip out your credit card and buy it. After all, that’s a really good deal and $100 worth of savings, right?

Well, it depends on one key question: Were you going to buy that item in the first place, and was it a necessary purchase? If the item is a piece of furniture you need for your home and you’ve planned to buy it for months, then sure, snagging it for $100 less is a good thing. But if the item was an electronic device you really don’t need and weren’t necessarily planning to buy, then guess what? You didn’t just save $100; you spent $199, and quite possibly landed yourself in debt because of it. And this is why shopping events like the ones mentioned above are so scary.

The good news is that Prime Day is done for this year, but we still have Black Friday, Cyber Monday, and the general holiday shopping season to contend with. And that’s a time of year when a lot of people get into trouble. So as we creep toward that season, do yourself a favor and pledge to avoid those big shopping events, or map out a strategy for approaching them. That strategy should include:

  • Setting a spending budget
  • Making a shopping list
  • Sticking to that shopping list

Furthermore, if you’re in debt going into the holiday shopping season, then you may want to avoid buying more things altogether. And if you’re worried about the repercussions of not showering friends and family with gifts, you might instead explain that you’re trying to pay down a daunting credit card balance and need to dig yourself out of that hole. Hopefully, they’ll recognize that taking care of your financial health is more important than gift-giving. (Incidentally, you can also find ways to give gifts on the cheap — for example, whipping up homemade baked goods and handing them out in festive packaging, or offering to babysit your best friend’s kids for a night in lieu of the $40 sweater you can’t afford to buy for

7 Fall Fashion Finds You Can Still Save Big on After Amazon Prime Day

Amazon Prime Day has come and gone in the blink of an eye. Prime members reportedly saved an astonishing $1.4 billion on their purchases thanks to the millions of exclusive markdowns. But guess what? There’s still more to save on! The retail giant launched a massive new sale that’s filled with discounts nearly as impressive as Prime Day’s. And we’re particularly excited about its fall fashion deals.



a person standing posing for the camera: Amazon


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a person standing posing for the camera: They’re all under $35


© Amazon
They’re all under $35

If, like us, you’re in the mood to refresh your seasonal staples, now’s the time to do it. There are so many cute discounted fall fashion finds on Amazon, we wish we could add everything to our carts. But we managed to narrow it down to just 7 of our favorite styles — and they’re all under $35. 

Best Amazon Fashion Deals:

The pieces we’re eyeing include this soft, slouchy V-neck sweater that comes in the perfect shade of camel for $15 off and this chic ribbed-knit maxi skirt that would look cute with literally everything (tees, sweaters, denim jackets, etc.) for only $26. We also found this highly reviewed pair of stretchy pull-on jeans on sale for just $22. They’re made by Signature by Levi Strauss & Co. Gold Label (Levi’s more affordable sub-brand) and have collected over 15,000 positive ratings from shoppers who rave that they are the best jeans they’ve ever owned. 

The best part is that you don’t have to be a Prime member to shop these post-Prime Day fashion deals. (But it doesn’t hurt to sign up to become one with the holiday season right around the corner.) We don’t know how long these pieces will be marked down, so the sooner you get them in your cart, the better! 

Keep scrolling to shop all seven of our favorite fashion finds from Amazon.



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Gallery: Shopbop’s Big Fall Sale Is Here: These Are the 34 Things We’re Dreaming About (PopSugar)

Buy It! The Drop Women’s Lisa Soft Slouchy V-Neck Sweater, $34.93 (orig. $49.90); amazon.com 



a person posing for the camera: Amazon


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Amazon

Buy It! Signature by Levi Strauss & Co. Gold Label Women’s Totally Shaping Pull-on Skinny Jeans, $21.99 (orig. $27.99); amazon.com



a person standing posing for the camera: Amazon


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Amazon

Buy It! Goodthreads Women’s Brushed Flannel Slim Fit Long Sleeve Shirt, $24 (orig. $30); amazon.com



a person standing posing for the camera: Amazon


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Amazon

Buy It! The Drop Women’s Daniela Boxy V-Neck Fine Jersey Cardigan Sweater, $31.43 (orig. $44.90); amazon.com



a person standing posing for the camera: Amazon


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Amazon

Buy It! Daily Ritual Women’s Tie Dye Patch-Pocket Jogger Pant, $22.60 (orig. $28.30); amazon.com



a person standing posing for the camera: Amazon


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Amazon

Buy It! Signature by Levi Strauss & Co. Gold Label Women’s Original Trucker Jacket, $27.99 (orig. $32.99); amazon.com



a person wearing a dress: Amazon


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Buy It! American Apparel Women’s Thick Rib Maxi Skirt, $26.40 (orig. $44); amazon.com

Do you love a good deal? Sign up for PEOPLE’s Shopping newsletter to stay up-to-date on the latest sales, plus celebrity fashion, home decor and more.

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Amazon’s Prime Day Accelerates Shift to Online Shopping

Amazon.com Inc.’s

Prime Day sales event propelled consumers to spend billions more online this week, kicking off an end-of-year shopping season that is expected to be dominated by e-commerce shopping.

Overall spending on Amazon’s site increased by 36% in the U.S. during the two-day event compared with Prime Day last year, according to research firm Edison Trends, though that was lower than the 42% increase the company saw in 2019. Before the event, research firm eMarketer projected that Amazon’s total U.S. Prime Day sales would reach $6.17 billion.

Amazon didn’t disclose detailed financial figures for the event, but the company said third-party businesses on its platform sold more than $3.5 billion during the event, a nearly 60% increase from last year. An iRobot Roomba vacuum and Kids Against Maturity card game were among the bestselling items in the U.S.

Away from Amazon, online sales also grew significantly, rising 76% in the U.S. on Tuesday compared with the first day of Prime Day in 2019, according to Digital Commerce 360 and

Salesforce.com Inc.

Retailers this year have seen a huge uptick in consumer spending online as millions of Americans stayed home for work and school and avoided in-person shopping due to the coronavirus pandemic.

Amazon postponed the event after struggling to meet a surge in online ordering at the outset of the pandemic. The shift away from summer and closer to Black Friday, the day after Thanksgiving when many retailers hold major sales, may have dampened some spending, analysts said. Spending per household on Amazon’s site during the event fell about 28% from last year, according to initial research from Numerator, a firm that tracks receipt data.

Amazon is leading a pack of major retailers in showing how online spending will play a greater role than ever these holidays, especially for the most dominant companies, as the overall retail picture during the shopping season remains shaky. Many retailers plan to close stores on Thanksgiving and are offering Black Friday deals online during November and December to reduce crowds.

Amazon’s e-commerce market share decreased by roughly 1.5 percentage points during Prime Day when compared with last year, according to Edison, with

Walmart Inc.,

Target Corp.

and

Best Buy Co.

gaining a small share. All three joined other major retailers in holding competing sales during Prime Day. Edison and other data-analysis firms reached their conclusions by analyzing hundreds of thousands of U.S. transactions.

SHARE YOUR THOUGHTS

How does your Prime Day shopping this year compare to previous years? Join the conversation below.

Customers have indicated that they plan to continue purchasing most of their items online as the holidays approach. More than half of consumers say they are primarily shopping online for the holidays, more than double last year, according to a survey by Numerator of more than 2,000 shoppers.

“What’s different this year is that you have more people shopping online, and Prime Day has now created that retail promotion period, so it is elongating the shopping season,” said Andrew Lipsman, an

Best fashion, clothing deals: Amazon Prime Day 2020

(CNN) —  

There’s no better time than Prime Day to upgrade your wardrobe and take advantage of hefty savings on clothing, shoes and accessories across Amazon. With so many discounted items to choose from, we’re here to make your life a little easier — and your wardrobe a bit more stylish — and highlight our favorite items on sale, whether you’re looking for new boots, work-from-home loungewear or cozy sweaters.

For a full list of notable Prime Day deals, check out our complete guide here.

Core 10 Women’s Spectrum High-Waist Yoga Full-Length Legging ($27.30, originally $39; amazon.com)

Core 10 Women

Core 10 Women’s Spectrum High-Waist Yoga Full-Length Legging

PHOTO:
Amazon

Levi

Levi’s Women’s 721 High-Rise Skinny Jeans

PHOTO:
Amazon

Levi’s apparel for the whole family is up to 40% off this Prime Day, from jeans to jackets to denim shirts. You can score these customer-favorite women’s high-rise skinny jeans, which have a slim fit through the hip and thigh, at 44% off their original price.

C9 Champion Women

C9 Champion Women’s Long-Sleeve Open-Back Top

PHOTO:
Amazon

A staple for your weekend or work-from-home wardrobe, this loose-fitting top features breathable fabric and a fun open-back detail.

Amazon Essentials Women’s Oversize Open-Front Knee-Length Sweater Coat ($24.50, originally $35; amazon.com)

Amazon Essentials Women

Amazon Essentials Women’s Oversize Open-Front Knee-Length Sweater Coat

PHOTO:
Amazon

Part sweater, part coat, 100% stylish — this oversize number will instantly pull together any look in the coziest way possible. Find more deals on Amazon brands like Daily Ritual, Goodthreads and Amazon Essentials here.

Lark & Ro Women

Lark & Ro Women’s Classic Cap Sleeve V-Neck Compact Matte Jersey Wrap Dress

PHOTO:
Amazon

We may not be attending many formal events these days, but once we are, you’ll be happy you snagged this gorgeous sleeveless dress at nearly half off. Find more deals on Amazon brands like Daily Ritual, Goodthreads and Amazon Essentials here.

Under Armour Men’s Tech 2.0 Short-Sleeve T-Shirt (starting at $13.99, originally $25; amazon.com)

Under Armour Men

Under Armour Men’s Tech 2.0 Short-Sleeve T-Shirt

PHOTO:
Amazon

This soft tee, made with sweat-wicking and anti-odor technology, will keep you cool and comfortable even after the toughest workouts. Find even more deals on Under Armour activewear starting at $3.49 here.

Under Armour Men’s Rival Fleece Pants ($23.63, originally $45; amazon.com)

Under Armour Men

Under Armour Men’s Rival Fleece Pants

PHOTO:
Amazon

Made with a cotton-poly blend, these pants are sweat-wicking and fast-drying — perfect for a chilly morning run or just for running errands. In addition to regular pockets, they’ve also got a handy internal phone pocket.

Levi

Levi’s Men’s 505 Regular Fit Jeans

PHOTO:
Amazon

Save nearly $25 off this classic, bestselling pair of men’s jeans. Made of 100% cotton, the pair has a zipper closure and features a straight leg, with extra room throughout the seat and thigh. Find more Levi’s styles up to 40% off here.

Keds Women’s Champion Canvas Sneaker (starting at $35.13, originally $50; amazon.com)

Keds Women

Keds Women’s Champion Canvas Sneaker

PHOTO:
Amazon

Save up to 26% off these Keds sneakers, a classic style that can complete nearly any look

Amazon Prime Day 2020: Best Deals on iPhone Accessories

Here are the best deals on wireless chargers, power banks, phone mounts and more for the iPhone 11 and previous generations.

There are some terrific Amazon Prime Day deals for accessories for the always-popular Apple iPhone, whether it’s the iPhone 11, iPhone 11 Pro Max, the iPhone XR, or previous generations. Here’s a look at some of the iPhone accessories to consider on Prime Day. And don’t forget that the iPhone 12 announcement is likely coming this week as well, so be prepared for that, too.

Disclaimer: The pricing and product availability information was accurate at the time of publication.



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T-Core

Aesthetically this may be the coolest piece of tech available: It’s reportedly the smallest and lightest 10,000mAh external battery. The extremely compact and portable power bank requires two AAAA batteries (included in purchase) and it weighs a mere 50g. It’s promoted as being able to charge a phone in less than 30 minutes and supports two USB outputs, and accessible to lightning, micro and Type-C interfaces. Available in black or silver, it measures 2.6″ x 2.6″ x 0.9.”


$29 at Amazon



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Image: iStock/Caw.Car

This mount comes in black and is compatible with most phones. It mounts to bicycles, motorcycles, scooters or ATVs with tubular handlebars, no tools required. The manufacturer says an extra secure rubber sling reduces road vibrations as it holds a mobile phone, while keeping sensors, ports and buttons unobstructed. 


$19 at Amazon



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WIVIC

With Instagram, TikTok and a slew of other social-media platforms elevating photographs to levels of art (if self-proclaimed), pictures taken on an iPhone are more important than ever. This 4-in-1 multiport functions as an iPhone flash drive. It supports Touch ID and password encryption and has a 360-degree rotation. In addition to working with iPhones, it also works on iPads. Available in deep black, gold, orange, grey and pink.


$19 at Amazon



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Aioneus

These charging cords are compatible with Apple products including iPhones from the iPhone 5 through the 11 series, as well as iPads, iPods and the 7th generation Nano. Included are cables measuring 2′, 3′, 5′ and 6′ in blue, red, orange and green. The cords are covered with braided-nylon jackets and have an aluminum shell. 


$10 at Amazon



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Syncwire

Featuring a foldable US plug, this rapid charger is travel-worthy and interchangeable with UK/EU plugs for the iPhone and iPad.


$22 at Amazon



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OTOFLY

This ultra-slim fit iPhone liquid silicone gel case cover has full-body protection, and is anti-scratch  and shockproof, according to OTOFLY. It features a microfiber lining and has a comfortable grip. A raised-screen case edge of 1mm, as well as a raised camera edge of 00.77 mm provide further screen and camera protection. It’s also available in 20 unique and cool colors. 


$13 at Amazon



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Mkeke

This tempered glass film covers the iPhone’s XR 6.1″ display, and because of its open-edge design, it’s case friendly and is 99.99% touch-screen accurate, according to Mkeke’s product description. Installing these screen protectors can be a nightmare, but Mkeke includes an “installation

Save up to 51 percent off Vera Bradley bags for Prime Day 2020

Yahoo Life is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

These pretty ladies are more than half off! (Photo: Amazon)These pretty ladies are more than half off! (Photo: Amazon)
These pretty ladies are more than half off! (Photo: Amazon)

We all know someone who loves Vera Bradley quilted bags. Is it your mother-in-law? Your best friend? Your gym buddy? Well, Amazon loves Vera too, and the e-retailer is celebrating her on Prime Day by offering deals on a number of Vera Bradley accessories.

We’re talking half price deals here—so it’s time to shop for the holidays and stash away your goods.You’ll be so glad you did when December rolls around.

If you don’t know Vera Bradley, it’s that iconic American maker of colorful printed totes, purses, cosmetics bags and more. These accessories are known and beloved for their patterns—florals, medallions, psychedelic abstracts—and their craftsmanship. And normally they’re a bit of an investment (a wallet can run $80). But today is not a normal shopping day.

For Prime Day, you can get up to 51 percent off Vera Bradley products: Totes to take you from the (home) office to the shops; cosmetic cases to make travel a joy; and expandable backpacks for everyday errands. There are so many Vera Bradley options to choose from!

You can fit just about everything in this cute bag (Photo: Amazon)You can fit just about everything in this cute bag (Photo: Amazon)
You can fit just about everything in this cute bag (Photo: Amazon)

The brand’s Signature Cotton Large Travel Duffel Travel Bag is just $50, marked down from $100.

Shop it: Signature Cotton Large Travel Duffel Travel Bag, $50, was $100, amazon.com

A pop of color to lift your mood—treat yourself. (Photo: Amazon)A pop of color to lift your mood—treat yourself. (Photo: Amazon)
A pop of color to lift your mood—treat yourself. (Photo: Amazon)

Another classic? The Signature Cotton Deluxe All Together Crossbody Purse. This cross-body bag is a jaw-dropping 51 percent off, today only. That brings the sticker price of $70 down to just $34. You can literally score two for the price of one (one for you and one for someone on your list—or two for you—no judgement!).

This bestselling bag can be used as a wristlet—the long strap (not shown) is removable—or a roomy wallet. It’s got a really luxe accommodating design. One reviewer wrote that the bag is “so little but holds so much.”

Another five-star fan said: “It has spots for 18 cards and 2 IDs, a separate checkbook wallet that slips into the back pocket, a nice large zip-secure space for at least a 5.5″ display cell phone. Lots of slip pockets for cash or documents or receipts and a zip section…for coins. I put my reading glasses in it too.”

Shop it: Signature Cotton Deluxe All Together Crossbody Purse, $34, was $70, amazon.com

There are other can’t-miss Vera Bradley essentials deeply discounted too:

Tote your money and ID in this cute little case (Photo: Amazon)Tote your money and ID in this cute little case (Photo: Amazon)
Tote your money and ID in this cute little case (Photo: Amazon)

Shop it: Signature Cotton Deluxe Zip ID Case, $17.50, was $25, amazon.com

Soft, squishy and perfect for toting just about anything (Photo: Amazon)Soft, squishy and perfect for toting just about anything (Photo: Amazon)
Soft, squishy and perfect for toting just about anything (Photo: Amazon)

Shop it: Vera Bradley Women’s Signature Cotton XL Campus Backpack, $63, was $91, amazon.com

Stash your phone, water bottle and favorite book inside this roomy purse (Photo: Amazon)Stash your phone, water bottle and favorite book inside this roomy purse (Photo: Amazon)
Stash your phone,

Amazon Prime Day helped some get started on holiday shopping. Here’s what they bought

Black Friday, the traditional kickoff to the holiday season, is more than a month away, but Amazon Prime Day — delayed until Oct. 13-14 — got at least some shoppers to get a head start. Nearly 30% of people who shopped at Amazon on Prime Day purchased holiday gifts, according to a report from Chicago-based research firm Numerator.

“Amazon’s strategy to hold Prime Day as a precursor to the holiday shopping season seems to have paid off. … While most Prime Day buyers still plan to shop on Black Friday and Cyber Monday, they plan to spend less than last year,” Numerator analyst Amanda Schoenbauer said in an emailed statement.

It’s not clear how much consumers spent at Amazon, but one estimate said the company could see sales of close to $10 billion from the event. That doesn’t count sales at rival retailers with competing sales, including Walmart, Best Buy and Target.

Here’s a look at what people shopped for at Amazon on Prime Day, and why, based on Numerator’s data from consumer orders and surveys:

—The average Amazon order was $44.21, down from $59.02 in 2019, and had 1.6 items. Average household spending, $110.02, declined as well, but that figure is expected to increase, since Numerator collects receipts from shoppers for up to two weeks.

—Of the 29% of people who bought holiday gifts, 25% said they knocked out at least half their holiday shopping on Prime Day. Still, most are still shopping: 80% and 88% of Prime Day buyers expected to shop on Black Friday and Cyber Monday, respectively.

—Some of the early holiday shopping could hit Black Friday and Cyber Monday: 17% of Prime Day shoppers said they expect to spend less on those days because of their Prime Day purchases.

—About 62% of people shopped for themselves or their household.

—Only 52% bought something that was part of a Prime Day deal.

—21% of Prime Day shoppers also bought something from another retailer. Another 16% hadn’t shopped elsewhere when surveyed but said they might.

—Like last year, the most popular items all came from Amazon: the Echo Dot smart speaker, Amazon Smart Plug, Fire TV Stick, Echo Show and either new or reloaded gift cards. Nearly one in three Prime Day shoppers bought Amazon-branded electronics, which tend to be discounted on Prime Day.

—Household essentials, health and beauty products, toys and video games and home and garden products were other popular categories: each saw a purchase by at least 1 in 5 shoppers.

———

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