IN-STORE SHOPPING IS SO 2019
In an effort to promote safety in the pandemic, most stores are closing on Thanksgiving this year. They’re also bringing sales online — a move that’s both convenient and cost-effective for Black Friday shoppers.
“We’ve heard retailers saying, ‘We’re probably going to offer the same deals both online and in store on Black Friday so that people can shop in the way that’s most comfortable and safest for them,’” Cullen says.
That means many retailers won’t be enticing customers to brave the crowds for in-store-only doorbusters, she adds. That’s welcome news for consumers.
“Many shoppers will still feel uncomfortable going to brick-and-mortar retail stores, and many state and local governments are still imposing reduced capacity limits inside stores,” Newman said.
Aside from the safety and convenience of not having to leave home, Arnold suspects this head-to-head online competition will also be a monetary win for shoppers.
“I think the consumer is going to benefit because now it’s going to be a lot easier to compare prices with the competition online,” Arnold says.
In the past, he says, retailers could lure shoppers into stores, and consumers would often buy the products, even if they were listed online for a slightly better price. That’s because at a physical store, you have the item with you and don’t have to worry about shipping delays — even if you pay a little more for it.