Amanda Litzinger, owner of Stickybaby clothing line. (Photo: Courtesy Foot Locker)
Amanda Litzinger’s clothing line, Stickybaby, went viral when model Bella Hadid rocked the label’s signature heartbreak patches in Paris.
Now the Brooklyn-based designer is temporarily back in her home town of Phoenix working with Foot Locker on a new collection.
Litzinger was recently selected as one of three designers highlighted by Foot Locker for its “Behind Her Label” initiative. “Behind Her Label” is a national platform that aims to empower the next generation of female designers and close the gender pay gap in streetwear.
“Being a designer has been my aspiration for as long as I can remember,” Litzinger said.
“I started a hairbow line in high school and I was always making dresses for the formal dances and just sewing up a storm learning as much as I could.”
Litzinger, a graduate of Corona Del Sol high school in Tempe, launched her clothing line on Etsy in 2012. Stickybaby is a vintage repurposed and made-to-order clothing line that emphasizes the importance of low-impact production and sustainability in fashion.
How Foot Locker got involved
“Foot Locker created ‘Behind Her Label’ in an effort to close the gender gap between male and female designers in streetwear by providing an elevated platform and the global reach of Foot Locker to grow their emerging brands,” Foot Locker Women’s director of marketing Alexis Stoll-Scigliano, said in a press release.
“We are excited to shine a light on three extremely talented designers to launch this program, creating exclusive products that will ultimately drive sales for each designer to grow and reinvest into her respective brand.”
Foot Locker worked with each designer to create an exclusive capsule collection influenced by their love of streetwear culture. Litzinger’s Foot Locker collection features large print words that make a statement like “Have a Heart,” and “Feel” stitched onto t-shirts and hoodies.
Litzinger’s clothes are inspired by the current moment
“I’m kind of like a quiet person so my clothes, I feel like I prefer to let that speak for me,” Litzinger said.
“I was working on those pieces over the summer when the Black Lives Matter movement was very prevalent and I was very inspired by the professional athletes using their jerseys or their warm-ups to voice their response.”
Litzinger joins two other women of color on the platform including, Shana Sadeghi-Ray, a multidisciplinary artist and Olivia Anthony, CEO of LIVSTREETWEAR.
“We don’t see a lot of representation of people like us,” Litzinger said.
“So for me, I was like, ‘finally this is happening’ because other girls and women want to see us and then they might think ‘Oh, I can do that’ or ‘I should keep going and keep putting in the work.’”
Visit www.footlocker.com/behindherlabel or www.stickybabynyc.com to see Litzinger’s “Behind Her Label collection.
Elizabeth Montgomery is Arts and Culture Reporter for The Arizona Republic, azcentral.com. Reach her at [email protected] or 602-444-8764. Follow her on Twitter @emontnews. Support local journalism. Subscribe to azcentral.com today.
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